SEO Specialist

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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TIDAL is seeking a SEO Specialist whose primary responsibilities will be to enhance the search engine marketing for our various acquisition funnels including our website, app stores, and landing pages.

The SEO Specialist will be responsible for the ongoing SEO and ASO initiatives including content strategy, link building, and keyword strategy to increase rankings on all major search networks and app stores via testing and optimization. They will manage all ongoing offers and promotions, as well as develop new ones that help maximize conversion. This role is a unique opportunity to play a meaningful role in shaping the future of TIDAL's customer growth programs. The candidate will report to the Senior Director of Growth Marketing and as well as the Product Marketing Manager.

What this role entails:

* Perform SEO analysis and keyword research in coordination with growth and acquisition objectives to optimize existing content and uncover new opportunities to improve.
* Optimize the conversion of our app store pages on iOS, Android, Windows, Alexa, and more by providing keyword, description, and other ASO recommendations.
* Work with editorial and marketing teams to provide recommendations for content development in coordination with our SEO and acquisition goals.
* Manage and help develop a strategy for all product offers and promotions across platforms to support acquisition goals.
* Analyze key metrics daily, identify trends and execute a test to improve the target KPI. Collaborate with internal and external teams such as marketing, creative, data science, agencies, consultants, and product teams required to execute against optimization plan.
* Manage the day to day operations for executing tests and enhancing campaigns.

Experience & skills that you need:

* BA/BS or equivalent working experience.

* 1-4 years of experience in search engine and app store optimization, conversion optimization, and customer acquisition.
* Past experience with project management, web analytics, app marketing, A/B/Multivariate testing, and inbound marketing tactics in both a web and app environment.
* Proficient with marketing statistics and math
* Up-to-date with the latest trends and best practices in SEO, ASO, and SEM
* Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
* Strong comfort with Google Analytics, mobile attribution tools, and similar platforms.

Apply now


TIDAL is a global music and entertainment platform that brings artists and fans together through unique music and content experiences and is currently available in 53 countries.

TIDAL has over 60 million songs in the catalog and over 240,000 high quality videos, offering passionate music fans both a premium and high fidelity CD sound quality, along with high resolution video, and expertly curated content.

TIDAL has the commitment of artist owners that believe in creating a more sustainable model for the music industry. The founding TIDAL artist-owners are Alicia Keys, Arcade Fire (Win Butler and Regine Chassagne), Beyonc?, Calvin Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn \"JAY Z\" Carter, Damian Marley, Indochine, Lil Wayne, and Usher.

TIDAL is a global music and entertainment platform that brings artists and fans together through unique music and content experiences and is currently available in 53 countries.

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