Marketing Operations and Technology Manager

Compensation

: $67,900.00 - $111,780.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Job Description

Job Title: Marketing Operations and Technology Manager
Requisition 98167BRBR
Locations: Carlsbad, CA OR US-Remote


When you join us at Thermo Fisher Scientific, you ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $22 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.


How will you make an impact?

This senior technical operations role will work closely with digital marketers and IT technical subject matter experts to build new digital marketing capabilities, improve usage of exiting digital marketing technology and ensure that we are using our digital marketing technology efficiently and effectively to deliver against every day operations excellence. The Manager of Marketing Operations and Technology will be responsible for developing, optimizing, and executing advanced digital marketing operations and technology projects inclusive of; omni-channel, marketing automation, personalization, advanced segmentation and other advanced targeted segmentation initiatives for the Global Digital Marketing team.

What will you do?

  • Build advanced marketing automation/omni-channel projects and templates to re-use to allow less senior marketing automation specialists to build with efficiency and scale
  • Lead marketing campaign operations such as: list preparation, quality control, data manipulation, data cleanup, and other tasks related to marketing campaign development and execution
  • Lead and execute analytics and reporting elements such as: contact segmentation strategy, digital marketing response, match back reporting, simple modeling, and trending analysis based upon online behavior
  • Facilitate the adoption, and usage of measurement and analytics tools and technologies including IBM/Unica and Cognos
  • Work across global and regional marketing operations teams and IT subject matter experts to ensure marketing operations projects are completed accurately and in a timely manner
  • Provide strategic and tactical guidance, optimization recommendations, and regular performance reporting to business partners based upon analytics and a data focus.
  • Leverage sound methodologies to test new strategies, tools, and capabilities that serve to advance channel performance across the organization
  • Drive the development and use of advanced data centric segmentation and targeting capabilities that drive improvements in channel effectiveness
  • Stay current and knowledgeable on new developments, trends, and technologies in marketing, inclusive of; omni-channel, dynamic/personalize content, marketing automation, advanced segmentation, targeting and re-targeting.
  • Influence and educate team members to adopt and deploy new digital marketing technologies and ensure the full capabilities of new technologies are exploited to drive commercial impact
  • How will you get here?

    Education:

  • BS in a technical or quantitative discipline (e.g. Computer Science, Marketing Analytics, Mathematics, Engineering, etc.)

  • Experience:
  • 5+ years of experience in marketing operations (and/or marketing IT) with a focus on:Data collection (extracting and manipulating large datasets)Data analysis (using Excel/Access/Reporting Tools)Data interpretation and communication skills with the ability to summarize complex findings clearly and concisely
  • Experience working with data structures and analyzing data from a business perspective
  • Intermediate to advanced knowledge of SQL
  • Advanced knowledge of Excel (ie., pivot, macros)
  • Experience working with IBM/Unica Campaign (segmentation tool) or other related software (Adobe Campaign, Aprimo, etc.)
  • Experience developing and working with audience segmentation and marketing automation tools
  • Experience managing and operating an Email Service Provider tool (ESP)
  • Proficiency with reporting and business intelligence tools like PowerBI, Tableau, Cognos, Business Objects, etc.
  • Experience working on customer relationship marketing (CRM) programs including responsibility for measurement, tracking, reporting, and ROI analysis across multiple channels
  • Must be a team player with the ability to manage multiple projects and shifting priorities within a fast-paced environment
  • Self-directed and motivated, with the ability to efficiently operate independently, operate under pressure, and meet tight deadlines
  • Strong oral and written communication skills
  • Experience establishing and maintaining business processes, documentation, and training materials
  • Ability to build effective working relationships with colleagues inside and outside the organization
  • Be able to convey business requirements to technical specifications
  • Have a desire to drive innovation and new ways of thinking within the digital marketing technology stack.

  • Preferred Qualifications:
  • Science based work or educational experience
  • Experience with Relational database, ETL (Extract-Transform-Load), and scripting language
  • Knowledge of DMP and web analytics (Adobe Analytics, Google Analytics)

  • This position is not approved for relocation assistance.

    At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission enabling our customers to make the world healthier, cleaner and safer.




    If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.

    Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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