SAP Concur - Sr. Global Ecosystem Marketing Manager - Travel Job

SAP in Bellevue, WA

  • Industry: Advertising/Marketing/Public Relations - Marketing Director
  • Type: Full Time
  • $152,180.00 - 152,180.00
position filled
**Requisition ID:** 231803

**Work Area:** Marketing

**Expected Travel:** 0 - 10%

**Career Status:** Professional

**Employment Type:** Regular Full Time



**COMPANY DESCRIPTION**



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.



The Global Ecosystem Marketing (GEM) team is responsible for creating, executing and optimizing a portfolio of integrated marketing programs and campaigns designed to:



+ Deliver strategic value to SAP Concur clients through complimentary solutions that increase satisfaction, adoption and retention with the Concur platform

+ Grow the depth and breadth of the SAP Concur global Partner Ecosystem by helping them grow their business and technical integrations

+ Drive joint go-to-market opportunities (pipeline), resell and co-sell revenues (ARR).



**Job Overview:**



+ **Travel Champion:** The Travel Ecosystem Marketing Manager is responsible for creating, executing and optimizing a portfolio of integrated marketing programs and campaigns to:

+ drive growth and retention of Concur Travel sales via Travel Management Company (TMC) partners and co-sell opportunities of Concur Expense, Invoice and other products,

+ support the growth and adoption of other ancillary Travel products and partnerships (TripLink and Travel Suppliers, TripIt), and

+ lead other strategic business objectives, as our business and strategy evolve.



+ **Matrix Role:** Reporting to the Sr. Director of Global Ecosystem Marketing, he/she will work closely with Business Development (BD), Travel Services and Supplier relations, Field / Client, Product and Corporate marketing teams.

+ **Strategy and Outcomes** - Responsible for developing scalable, integrated go-to-market (GTM) strategies for the entire TMC / Travel community, establishing channel marketing objectives, determining marketing mix and tactics in coordination with the field, analyzing sales pipeline trend data, including growth KPI's of number of Active partners, Partner sourced pipeline, and closed/won revenue.

+ **Channel Program and Campaign Development** - Designing and implementing strategic and tactical channel marketing plans across the Partner Lifecycle (Recruitment, Onboarding, To Partner communications, Through/with Partner Demand Gen, and Retention).

+ **Co-marketing with Global Strategic TMC Partner Marketing Teams** - In partnership with the Business Development account owner, engages and collaborates directly with marketing stakeholders at named global strategic alliance partners to maximize co-marketing programs.

+ **Brand alignment, content curation and activation -** Partner with corporate marketing, product marketing and other content creators to identify, curate and customize (where appropriate) high-performing assets and programs, including:

+ Product and partnership messaging and positioning frameworks

+ Audience segmentation and targeting strategy

+ Top of Funnel thought leadership and awareness content

+ Event content, promotion and follow-up strategy for field, industry and virtual events

+ Partner training, selling reference tools and programs

+ Product launches and market entry campaigns

+ Curation of inbound marketing assets and messaging for syndication to partner websites, newsletters and social media channels

+ **Measurement -** Ensuring that all GTM programs have clear and measurable success metrics, partnering with Marketing OPS to ensure the measurement plan and infrastructure is in place, and championing a "test and learn" optimization approach. Analyzes channel marketing program performance to increase yield, ROMI, and partner engagement.

+ **Internal Advocacy and Global Best Practice Sharing** - Support and contribute to internal communication vehicles to update, educate and share success stories to Concur and SAP stakeholders. Shares and syndicates best practices, high performing programs and strategies with Concur's regional field marketers around the globe.

+ **Utilizing and activation of MarTech Tools** - The GCMM will leverage a variety marketing applications, including our Partner Portal (Averetek), CRM (Salesforce.com), Marketing Automation (Marketo) and other components of our MarTech stack.

+ 10-20% Travel is expected.



**Position Competency and Skill Requirements:**



**Education, Experience & Training**



+ 5 years of experience in B2B marketing. 1-2 years hands-on experience in channel, demand generation or related B2B marketing discipline.

+ Direct or relevant product, service and market knowledge and experience, ideally within the Travel, Accounting / Financial Services, or Cloud SaaS sector.

+ Hands-on experience with modern digital marketing tools and channels, including email marketing, landing pages, marketing automation, content portals, events, social media, and more.

+ Bachelors degree in marketing, business or related field. MBA or advanced studies a plus.

+ Power user of Word, Excel and PowerPoint. Design skills a plus.

+ Experience working with CRM and Marketing Automation tools, ideally Salesforce.com and Marketo.

+ Ability to pass an SAP background check.



**Critical Performance Competencies:**



+ Strong communication skills, written, verbal and presentation.

+ Copywriting and copyediting skills are essential.

+ Cross-functional project management skills, including agency and vendor management.

+ Excellent discovery, listening, collaboration and influencing skills.

+ High level of attention to detail and quality assurance.

+ Analytical thinking, with a "test and learn" mindset to measure and optimize program performance and return.

+ Ability to work in a fast paced environment and prioritize competing requests.



**Value Competencies:**



+ Team player and ability to develop rapport and trust quickly with internal and external stakeholders. Takes ownership of projects and demonstrates accountability to our customers, partners and teammates.

+ Displays an intellectual curiosity and ongoing desire to become an expert on our industry, the business models of TMC and Supplier channel partners' and competitors, and a passion for innovation and creativity as a marketer.

+ Results-oriented with a relentless drive to win and grow our business.

+ Displays a high degree of personal integrity and commitment to SAP's Concur's culture of diversity and respect for others.



**WHAT YOU GET FROM US**

Success is what you make it. At SAP, we help you make it your own.

A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now.



**SAP'S DIVERSITY COMMITMENT**

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.



SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: ...@sap.com or ...@sap.com , APJ: ...@sap.com , EMEA: C at mailto:...@sap.com ...@sap.com at mailto:...@sap.com ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.



**EOE AA M/F/Vet/Disability:**

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.



Successful candidates might be required to undergo a background verification with an external vendor.

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