Copywriter - PVH Corp.

Compensation

: $76,590.00 - $127,870.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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The Copywriter generates and contributes brand content that builds awareness, engages customers, grows product adoption and drives sales. This position is responsible for cultivating the voice of several heritage brands across multiple touch points including the new ecommerce sites, in-store, emails, marketing materials as well as product naming and internal marketing communications. The Copywriter works closely with the creative team members or project team at all levels to generate and execute concepts for all branded material. The Copywriter is expected to actively contribute to the development of original solutions and create polished, final deliverables whether working solo or under the guidance of senior copy team members.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

* Support the copy department along with greater creative and marketing team across projects from product naming, to POS to PDP copy
* Ensure tone and style are consistent with visual tone and style of each brand
* Utilize best practices and ensuring all online copy is optimized for search
* Responsible for proofing copy on final print & digital deliverables
* Write email, site, and social copy for several brands
* Collaborate with copy and creative team members on the conceptual and copy direction of the Heritage Brands' branding, advertising and marketing initiatives
* Participate in brainstorming sessions, media training, and editorial concepting
* Constantly re-evaluate copy based on the finding of consumer insights and data to ensure the highest level of optimization possible
* Service internal marketing communications with their copy needs including monthly memos, stories for PVH's Thread, etc.

QUALIFICATIONS & EXPERIENCE:

Experience:

* 3+ yrs. experience in writing copy within advertising, in-house marketing agency or related shop
* Experience working with menswear (sportswear and dress furnishings), fitness/sports brands, women's intimate collections a plus
* Experience with print, video, social media, and e-commerce copy (both email marketing and on-site for mobile/desktop)
* Experience with naming, tagline creation, company memos, and SEO

Education: BA in English, journalism, communications or a related field

Skills:

* An understanding of standard marketing and advertising principles
* Excellent time management and organizational skills
* Excellent writing skills, showing versatility in voice and tone
* Excellent verbal and written communication skills
* Self-motivated and capable of working collaboratively across multiple teams
* Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
* Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
* Accuracy and attention to detail
* Proofing and copyediting

PVH Corp. or its subsidiary (\"PVH\") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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