Marketing Manager - The AmericasNew York City, NYEveryone at OANDA is focused on our vision to transform how our customers can meet all their currency needs. From our roots in 1996 that provided free currency exchange information to launching a multi-award winning global FX and CFD trading business to our recent new venture of money transfer. Innovation has been at the heart of everything we do and our approach is to pioneer intuitive, user-friendly products supported by our great customer service ethos.We are looking for a forward thinking, data-driven, multi-faceted marketer to help build and execute the marketing strategy in the Americas region for our currency trading business. Are you a creative, passionate marketing professional with high energy that can multi-task and work with cross-functional teams? Can you proactively gather information from various sources to fully understand a local market's situation or challenges? Then this is the opportunity for you to really grow a business and feel responsible for it.This position will collaborate closely with the digital acquisition team (London) and sales teams (NYC) to generate a pipeline of new customers by developing, managing, executing and tracking demand generation and retention programs.Core Qualifications* Develop and drive the marketing strategy in the Americas region.* Align with regional sales leadership to achieve client growth and revenue stimulation.* Support the development of regional marketing plans.* Experience crafting client communications with focus on email.* Analyze program results and make recommendations for future improvements.* Provide ROI analysis in Marketing dollars spent.* Demonstrate excellent analytical and implementation skills. You are very comfortable with data analysis and able to use data to shape your decision-making.* Work with Sales Leadership to design, plan, execute and track impactful quarterly marketing plans to meet and/or exceed quarterly pipeline and revenue targets.* Utilize systems and tools, such as SFDC, marketing automation (i.e .Marketo) and marketing dashboards, to analyze pipeline and opportunity data to best determine marketing mix.* Have experience with developing, executing and tracking results tied to multi-touch marketing plans.Education and experience* Bachelor's Degree or equivalent relevant experience.* 5+ years of marketing experience. Experience in the financial sector is a plus.* Excellent presentation, interpersonal and communication skills.* Strong understanding of marketing planning and program development/execution.* Detail-oriented, with ability to manage multiple projects and vendors.* Independence, with flexibility to work in fast-paced environment.* Experience with marketing automation tools (such as Marketo) and A/B testing tools, such as Oracle Maxymiser.* Hands on experience with various marketing technology tools (CRM, MA, and Web Analytics).* Ability to inspire cross-functional teams to work with you and feel great about their contribution.* Project management experience and the ability to manage multiple projects and teams at once.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.