Adobe Experience Cloud Product Owner- Corporate Vice President
New York Life
: $192,290.00 - $192,290.00 /year *
: Advertising/Marketing/Public Relations
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A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It's a career journey you can be proud of, and you'll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses \"Be Good At Life.\" To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.Role SummaryMarketing is building a Digital Platform Management practice comprised of collaborative, strategic problem solvers who challenge each other and are energized to enable connected, personalized experiences among our agent field force, consumers, and the brand to build relationships when and where people need us most.We are hiring a Product Owner for our Adobe Experience Cloud platform stack, with specialized focus on integrating Adobe Analytics, Adobe Target and Adobe Audience Manager into the MarTech ecosystem. This position is accountable for the roadmap, backlog, and delivery of the marketing capabilities enabled via these platforms to power data-driven, connected, personalized experiences across multiple channels and touchpoints which aim to fuel our agent field force productivity and increase conversion rates through lead nurturing and relationship deepening campaigns.Key Responsibilities* Stakeholder needs assessment: partner with Product Managers within Marketing and organization stakeholders to understand goals, vision, strategy, scope, use cases, and experience* Sequenced roadmap development: defining and maintaining a documented, sequenced capability plan that demonstrates how investment in the Adobe Experience Cloud is aligned with the organizations Marketing Plan initiatives to fuel our agent field forces productivity and drive client growth. This includes powering strategic, grow initiatives as well as platform optimization efforts, which architect how the platform investments contribute to building a connected experience between consumers, agents, and the brand through a lean technology ecosystem. Collaborate with platform vendors to influence base product roadmaps to meet New York Lifes goals.* Platform subject matter expert and solution design: leveraging marketing use cases to influence a conceptual solution design, goaled to support the final technology solution which is defined by our MarTech architecture team. Partner with technology resources and/or platform vendor resources to expand knowledge of the platform.* Prioritized backlog, grooming, user story definition and Agile support: either individually, or in partnership with Product Managers and/or stakeholders, create, maintain, and prioritize a well-defined backlog with requirements for product features which can be easily understood by our Technology team. Proven ability to translate that plan into feature and user story development that spans multiple agile program increments. Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with technology teams on execution.* Project execution and leadership: lead, collaborate with, and motivate a cross-functional team of designers, project managers, scrum masters, business analysts, developers, and testers to build, execute and release features in alignment with digital roadmaps. In partnership with the scrum master, drive, negotiate, and prioritize in-sprint activities and problem solve to mitigate risks to meet business commitments by staying on-schedule and within budget. Provide leadership when important decisions are needed, and accountable for managing stakeholder expectations and validating work effort and sequence of activities is appropriately reflected in project plans.* Testing and deployment: Reviewing and executing test plans with our technology teams to ensure a quality deliverable to our users. In some instances, support business user acceptance testing responsibilities (test plans and use cases creation to reflect requirements which demonstrate a deliverable meets quality standards and is ready for field and customer use).* User training and change management: Collaborating with marketing product managers to create well laid-out content with the appropriate amount of detail, and process-maps where appropriate, to train our users and marketing stakeholders. This includes crafting and distributing business-facing release notes on a regular cadence.* Monitoring and quality: review and conduct post-deployment validation and ongoing monitoring, as demanded by the initiative.* Personalization, learning and optimization: in partnership with Product Managers and the Marketing Data Stewards, ensure platform roadmaps include requirements that foster a test-and-learn environment, with the aim to continuously improve initiatives through the tracking of data, reading of in-market results and agile responses. Act as a catalyst for continued efforts to improve personalization, promoting a cross-functional view, and collaborating across the team, to identify new opportunities and define how they can be executed.Skills & Competencies* Knowledge of Marketing experience technologies, especially implementing Adobe Analytics, Adobe Target, Adobe Audience Manager, and LiveRamp (specifically identifying target audiences and integrating with Adobe AEM to connect experiences between media and web channels)* Background partnering with data teams and technology architects to determine how personalization and test and learn requirements are enabled and measured through the Adobe suite of products* Self-starter, comfortable with navigating ambiguity, and passionate about driving change* Internal influencer, culture carrier, negotiating, and consulting skills* Strong verbal and written communications, combined with technical acumen, understanding of leading marketing tools and platforms (specifically marketing performance analytics, test & learn, targeting/segmentation, and AdTech), and scaled agile* High attention to detail and proven ability to manage multiple, competing priorities simultaneously* Excited to work in an organization focus that values and empowers an entrepreneurial spirit and specialized expertise* System/process oriented, problem solver, ability to manage multiple initiatives and balance the need to work strategically and hands-onExperience* Bachelor's Degree* 5+ years experience managing large scale projects and platform management* 3+ years experience working with a team of product owners to integrate and connect the Adobe Experience Cloud suite of products (Adobe AEM Sites, Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Campaign)* Experience must include working in a scaled agile delivery framework (SAFe) using agile software (Rally) or the equivalentEOE M/F/D/VIf you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: (212) ###-####.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.