Digital Strategist


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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New York Institute of Technology offers 90 undergraduate, graduate, and professional degree programs in more than 50 fields of study, including computer science, data, and cybersecurity; biology and biomedical studies; architecture and design; engineering; health professions and medicine; IT and digital technologies; management; communications and marketing; education and counseling; and energy and sustainability. A nonprofit, independent, private, and nonsectarian institute of higher education, it welcomes more than 9,000 students worldwide. The university has campuses in New York City and Long Island, New York; Jonesboro, Arkansas; and Vancouver, British Columbia, as well as programs around the world.

New York Tech embraces its mission to provide career-oriented professional education, give all qualified students access to opportunity, and support research and scholarship that benefits the larger world. More than 100,000 alumni comprise an engaged network of doers, makers, and innovators prepared change the world, solve 21st-century challenges, and reinvent the future.

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NYIT's Office of Communications and External Affairs, seeks a Digital Strategist for the New York City, NY campus.


Build front-end user interfaces using responsive design best practices, HTML, CSS, and various scripting languages. Help with initiatives to improve and/or redesign heavily-trafficked sections of the site, as assigned by manager.

Collaborate with designers and developers on one-off online components and pages. Participate in meetings, as needed, with clients to understand their needs and guide them to decisions that best meet our site branding and intended user journey.

Review and report on web analytics, with a focus on traffic trends and user behavior. Make suggestions that will markedly improve site experience for both the current NYIT community and prospective students.

Serve as support person for all digital sign needs, including deployment on campuses in New York City and Long Island. Attend trainings and meetings to better improve digital signage systems and process.

Build HTML emails for both bulk and custom campaigns. Assist with email sends via email marketing platform. Stay current on industry trends, make suggestions to improve process.

Other duties related to the upkeep of NYIT digital properties, such as the NYIT app, subdomains, and social tools, as assigned.


Bachelor's degree required; a Master's degree is preferred.

Expertise in web development/production (front-end) is required.

Experience in Higher Education/Non-Profit is preferred.

Must have technical and marketing knowledge: web production/design; CMS; SEO techniques; web analytics (including Web Trends); navigation and information architecture best practices; JavaScript and JQuery specifically, along with knowledge of other front-end scripting languages such as PHP; web usability and WC3 compliance; industry best and most current practices. Helpful: knowledge of Wordpress, email marketing, and/or blogging systems.

Skills: excellent customer service/communications; superior writing and editing of web content; fluency in HTML, Dreamweaver, Photoshop. Helpful: Experience with HTML5, video for web, motion graphics, responsive design, web design, photography, and photo-editing.

Abilities: demonstrated ability to translate designs into HTML/CSS, taking into account cross-browser and cross-platform issues (e.g., PC/Mac, Internet Explorer, Firefox, Safari, etc.); creative; deadline-driven; well-organized; poised, professional, and engaging; self-motivated; attention to detail; multitasking.

Please submit cover letter & resume for consideration

NYIT is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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