VP, Head of Retail Media Partnerships


: $195,035.00 - $195,035.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Job DescriptionAbout the Role:This is a senior hire within the US Commerce Practice to align and develop our Trade Marketing and Shopper Partnership capabilities across the Publicis Groupe. This person needs to be a strong individual contributor and charismatic leader who can operate comfortably in a matrixed organization, driving the development of this proposition across a virtual team spanning across media agencies.Many of our clients, particularly in the FMCG category are wholly reliant on third party retailers to drive sell out of their product both in store and online. Managing indirect sales channels effectively are complicated given that brands never have the level of control they'd like. This creates a need to work with different parts of a client's organization that is closer to retailers (as opposed to brand teams) and helping manage what are often complicated trade marketing budgets which are wrapped up in larger commercial agreements.We believe passionately that this area of trade marketing (particularly the digital component) is going to undergo significant transformation over the coming years. The push for transparency within the media industry has not filtered down to the brand / retailer relationship and we believe it absolutely will. We believe brands should ultimately demand the same level of rigor and transparency in their retailer media deals as they currently enjoy across their consumer media activity. We are looking for somebody to lead this transformation.This is an incredible opportunity to be part of the team that helps build out a new practice within Publicis Media with huge personal development opportunities. It will undoubtedly be demanding (always) and frustrating (at times) given the complexity involved, but incredibly rewarding. This is one of the four big strategic priorities for the business this year and is certainly at the forefront of the current change within our industry.The ideal candidate will have a rounded expertise in trade marketing, having worked for a brand, retailer or agency across both in store and online activity. They will understand the organizational complexity involved in managing trade marketing activity and will have worked across a variety of verticals which should ideally include FMCG. Their experience should not be limited to executing trade marketing activity but be broader and cover commercial negotiation and joint business planning.In addition to trade marketing experience, we are looking for someone who has significant brand and or digital marketing experience optimizing activity to sales. It is critical that this person can place trade marketing activity in a broader context, talk credibly, and influence clients at the most senior level.The person that fills this role needs to be positive, energetic and a shining example of the exceptional talent that exists on our team. This role does not currently have any direct reports but likely will as the team grows.Responsibilities Include:Trade Marketing Consulting* Responsible for leading and taking complete ownership of the Trade Marketing Workstream.* Consult for existing clients across a variety of industry verticals, mostly within the US market* Consult across trade marketing. commercial negotiations, and joint business planning* Accountable for driving a revenue target across local market agency teams* Support the Americas region with initial focus on US* Short term attachment to client business on a project basis as required* Support in New Business pitches across Publicis Groupe as requiredThought Leadership* Author trade marketing white papers and be seen as a credible, external spokesperson* Participate in key panel and roundtable discussions on the topic* Support internal capability development around trade marketing/shopper media budget management and ways of workingPartnerships* Develop and manage key Publicis Media partnerships that pertain to retail media* Familiar with partner tools and technologies (EDGE, BazaarVoice, Profitero, Wed Collage, Brand Bank etc.)* Constantly on the lookout for new and innovative partnerships and tools to further our proposition
Associated topics: department supervisor, manage, manager, principal, senior manager, store manager, store supervisor, supervise, supervisor, team lead * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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