Associate Director, Technology & Activation


: $132,420.00 - $206,040.00 /year *

Employment Type

: Full-Time


: Executive Management

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Job DescriptionThe Technology & Activation Group (TAAG) is a digital marketing technology, operations and measurement team of professionals supported by best in class technology and expertly designed procedures.TAAG is an integral part of Spark Foundry's DTAI practice and operates by turning the data we create into a true asset for our business. TAAG will support and complement our Data, Insights, and Analytics teams today, and manages the organization's technology expertise to educate some of our most valuable media professionals of tomorrow.We are looking for a marketing technology leader in New York City or Atlanta, with expertise in the fields of marketing technology, media performance management and measurement, and ad operations. The individual we are seeking will be confident with senior agency executives and clients and clear in delivering our agency point of view and recommendations. He or she must able to translating business data requirements into technical solutions, develop measurement strategies, manage key digital media technology, operations, data and research partner relationships to build best in class capability within Spark Foundry.In addition to his or her responsibility as a agency expert in digital media operations, data, tools & technology - this person will be responsible for cultivating and leading a team of client-assigned resources who are responsible for the end-to-end delivery of the following media planning & activation functions:* Digital media campaign KPI creation and alignment to business opportunity* Operational alignment of campaign evaluation/measurement plan to campaign strategy* Digital technology & infrastructure direction and decision making* Data management and insights platform recommendations* Data governance for client and agency measurement compliance* Full-funnel digital media advertising operations (inclusive of emerging digitally distributed media)* Data management and campaign optimization insights generationSpecific Roles & Responsibilities:The Technology & Activation Group: Director will be responsible for the following:Technology & Activation Group Leadership* Manage the resources within the Technology & Activation Group as a specialized function within the Spark Foundry digital team (each resource will be assigned to one or more clients and will also be responsible to the client team digital leader)* Work with individual media account teams to properly position and sell in the Technology & Activation capability* Engage with media team directors to scope client by client Technology & Activation Group personnel and deliverables to ensure delivery of best in class product* Provide pricing, capability & product direction to client & agency leadership* Manage assignment of resources across client teams (may be some shared resources at certain levels)* Built a robust digital data & technology capability within Spark Foundry through strategic industry and university hiring* Along with other Spark Foundry digital leadership, manage Technology & Activation Group team members' training and career development* Create and distribute simple, comprehensive, and meaningful documentation that captures the development of processes and requirementsTechnology partner adoption & expertise* Work with account teams (and develop more junior TAAG resources to work with account teams) to ensure full knowledge and utilization of existing platforms and technologies - work with vendors to provide training as necessary* Work with account teams (and develop more junior TAAG resources to work with account teams) to determine pain points and gaps in current technology capabilities vs. ideal liaise between account teams and tech providers on product development roadmaps* Provide POV and assist in architecting solutions how to implement under-utilized or new product advancements / capabilities* Work with account strategy and analytics teams (and develop more junior TAAG resources to work with these teams) to solve client specific business problems with technology solutions - insights, execution, measurement, etc.* Provide centralized repository of agency tech partner usage and historical conscience on pro's/con's of tech value, pricing, etc.New technology solutions* Provide centralized point of contact between agency account teams and technology partners for potential implementation or applications to existing clients businesses - liaise with Publicis Media and Global TAAG leadership to ensure that all partnerships are fully vetted and strategically aligned* Develop TAAG team to provide POV and resource to account teams considering new technologies* Develop TAAG team to provide solutions architect services for utilizing new technologies* Develop TAAG team to design and develop training modules for new technologies* In the case that technology does not exist to meet a specific need, the TAAG director must be able to architect (or direct other TAAG team members to architect) a solution from the ground up - ultimately leveraging Publicis' technology team, or a third party technology development capability to build the solution into a marketable asset for Spark Foundry.Thought leadership* Provide industry perspective on ad/marketing tech trends to account teams and clients* Provide consultation and support for the development of tech and operations roadmaps within client LOB's* Responsible for staying abreast of emerging tools and technology and ensuring agency and clients are using the right solutions
Associated topics: administrative, administrative assistant, assist, asso, associate, facilities, front desk, food, operations director, support * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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