Global Digital Marketing Manager

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!Position Overview:As Global Digital Marketing Manager, you'll be responsible for driving key business objectives, inclusive of achieving a multi-million dollar sales plan, retaining customers, and growing new customers via digital marketing campaigns. You are a digital channel expert and as such you will plan and execute digital media across Paid Search, Shopping Engines/Product Listing Ads, Social Media (Facebook, Instagram), Affiliates, Display, and SEO as well as optimize an omnichannel product feed to be used across marketing channels.The core function of this role is to lead the execution and optimization of digital marketing campaigns. Data-influenced strategies are at the crux of your campaign execution, optimization, and technical approach. You will architect campaigns in a way to achieve optimal data points and provide actionable next steps using this data.You are naturally curious and as such will rigorously analyze data and metrics, and report performance to the team and management, providing follow-up strategies and actionable recommendations when possible. You will proactively partner with cross-functional teams (including but not limited to: Global Analytics, Buying, Planning, Digital Commerce, Brand & Social Advertising, CRM, Digital Technology/IT, Retail Marketing, Email Marketing, and relevant global counterparts) to uncover trends and obtain data to provide meaningful insights.You must have strong analytical ability, be detail-oriented and extremely organized, capable of handling multiple projects at once, able to both take direction and be a decision maker, capable of dealing with ambiguity and rapidly-changing priorities, and comfortable working with and presenting to international teams, leadership and external partners. You will be the day-to-day point person for multiple global media agencies and act as the liaison between agency/client. You have a passion for continuous marketing testing and process improvements.This role will support the Global Digital Marketing Director in driving the overall performance digital marketing program. You will manage a Digital Marketing Coordinator.Main responsibilities include but are not limited to:* Create strategic media plans to drive ecommerce goals, as well as retail store traffic and conversion* Leverage the agencies to develop effective media plans* Insure tactical approach and execution is measurable and structured for maximum insight potential* Track and monitor performance, providing proactive check-ins when possible* Oversee all Digital Marketing reporting and dashboards* Adopt a test & learn approach with just about everything, leveraging data to provide rationale and results* Streamline reporting received from agencies/vendors and internal sources (such as Adobe Analytics or CRM) to pull together a holistic view into performance* Report on all activity, gathering necessary metrics and data points to create insightful recaps* Manage the day-to-day workflow of the Performance Digital Marketing program* Budget and flight all media on a weekly basis* Clearly communicate priorities and information between internal teams and agency partners* Activate media and ensure timely, accurate launches and ongoing delivery* Capitalize on opportunities, balancing the budget and sales goals to achieve desired ROAS* Manage a multi-million dollar budget and continuously scrutinize costs & KPIs to achieve optimal efficiencies* Forecast all Marketing Channels down to a weekly level, owning all marketing KPIs that the forecast is modeled off of (Budget, ROAS, CVR, AOV, etc.)* Partner with Planning & Allocation teams to align on weekly Forecast KPIs* Work with Director in presenting the Marketing Budget to FP&A, knowing the ins and outs of the channels to adopt a point of view into spend decisions* Closely partner with relevant counterparts to successfully achieve goals* Digital Commerce & Site Merchants to strategize optimal linking and messaging strategies* Brand Advertising, Brand Social, and Email Marketing to develop full-funnel strategies and customer journeys* Retail Marketing to develop media plans geared at driving customers in store* Possess knowledge of store/offline measurement capabilities; surface industry improvements* Oversee media/agency invoicing process, ensuring contracts are within budget and accurately accrued for* Utilize corporate invoicing platform to review and approve all invoices in a timely manner* Assist with Audience Planning and Customer Journey building* Be the point person for driving the measurement framework* Proactively provide data rich recommendations for campaign improvements* Manage the digital marketing team's activity calendar which includes promotional support, holiday events, and core brand initiatives/launches (i.e. loyalty, new product launches, etc.)* Maintain campaign information within project management software, Opal* Partner with Creative and Editorial counterparts to obtain digital assets* Assist with briefing in required assets* Ensure ad units and copy and optimized for each channel and creative messaging/CTAs are compelling; understand each channel's unique requirements* Help drive personalized media strategies using data and results as selling pointsQualifications:* Bachelors (B.A. or B.S.) from a four-year college or equivalent - marketing or related degree preferred* 5-7 years of performance marketing experience* Mid-Level Excel Skills - bonus if you have working knowledge of Adobe Report Builder* Direct experience with analytics tools such as Adobe Analytics (Omniture) or Google Analytics* Working knowledge of paid search, shopping engines, display, affiliates, SEO, social media is required* Knowledge of data (DMP), CRM (CDP) and analytics platforms is a plus* Communication is critical, must be able to exemplify strong oral and written communication skills* Comfortable with decision making but know when to escalate decisions/issues to management* Time-management and project management skills - must be able to juggle workload with high volume of meetings and emails* Ability to prioritize responsibilities in line with business objectives- must be able to quickly adapt to changing projects and priorities* Analytical skills, with the ability to build reports and summarize data in meaningful way for the goals of the business* Excellent attention to detail and quality assurance capabilities* Team-player with excellent relationship-building - expect to liaise with multiple departments on a daily basis* Ability to work in a fast-paced, \"self-starter\" environment - you lead your own day-to-day and are in charge of your output and productivityWe are an Equal Opportunity Employer M/D/F/V * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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