Manager Marketing Technologies


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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OverviewThe Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York's Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; and The Chicago Theatre. Other MSG properties include legendary sports franchises: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams - the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, MSG's NBA 2K League franchise. In addition, the Company features the popular original production - the Christmas Spectacular Starring the Radio City Rockettes - and through Boston Calling Events, produces New England's preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.comRole SummaryThe Manager, Marketing Technology will be a dynamic role that will collaborate with various teams to build the right infrastructure to execute advanced digital marketing strategies. This position will be responsible for unlocking the value of consumer data to deliver growth, revenue and ROI. You will have accountability and ownership of the data roadmap and work in tandem with Loyalty Marketing team in enabling, utilizing and expanding our MarTech abilities and engagement strategy. As the CRM sales capabilities and other technology continues to evolve, this role will keep current and be forward-thinking on integration and potential hurdles. The Director, Marketing Technology & Data must know how to capitalize on data and technology to fulfill and deliver against organizational goals.Specific Functions/Activities Summary* Create and maintain the marketing technology roadmap* Own delivery of marketing technology, process, and operational initiatives spanning stakeholders including marketing, sales and technology* Understand the deliverables, break down larger initiatives into manageable tasks to implement, own delivery of projects* Track all components, deliverables, and resources needed to deliver solutions* Formulate objectives for each initiative, document requirements and clearly articulate them* Drive alignment and education across teams for critical projects* Develop project plans including roles, responsibilities, deliverables, and timelines* Ensure the right marketing, sales ops, IT, and business stakeholders are involved and aware of the deliverables throughout the project, involving all stakeholders as needed throughout the projectQualifications* 5-10 years of management experience related to marketing effectiveness, marketing/digital technology.* Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)* Experience translating business issues into customer solutions including opportunity identification, requirements development, and delivery.* Strong knowledge of Salesforce Marketing Cloud* Experience with SEO Platforms, Video Asset Management systems.* Highly organized* Experience leading technical projects from end-to-end spanning disparate functional areas* Knowledge of system integrations and data flows* Experience defining project objectives, requirements, roles, responsibilities, expectations, and deadlines* Attention to detail around processes, documentation and workflow* Experience managing multiple projects simultaneously* Strong analytical and technical skills* Strong oral and written communication skills, including presentation skills* Strong problem solving and troubleshooting skills* Expert understanding of data structure and requirements for marketing campaigns* Technical proficiency with MS Access, MS Excel and data visualization toolsEducationCandidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred. Educational requirements may differ from job to job based on the role.EEO StatementAt MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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