Manager, Marketing Strategy - Youth Development


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Non-Executive Management

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The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York's Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; and The Chicago Theatre. Other MSG properties include legendary sports franchises: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams - the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, MSG's NBA 2K League franchise. In addition, the Company features the popular original production - the Christmas Spectacular Starring the Radio City Rockettes - and through Boston Calling Events, produces New England's preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and Vandal. More information is available at

Role Summary

The Manager Marketing Strategy - Youth Development is responsible for conceptualization and execution of youth engagement /content marketing plans for the Junior Rangers and Junior Knicks programs. This person will serve as the family and youth consumer expert on behalf of the brand, establishing an in-depth understanding of these targets, and their relevant passion points to grow awareness, consideration, participation and retention for youth programming. The Manager will be responsible for applying Rangers and Knicks brand strategies to youth programming ensuring a consistent brand narrative across messaging and activities.

Specific Functions/Activities Summary

* Lead the development and ongoing execution of the marketing plan for the Junior Rangers and Junior Knicks programs, including of development of a marketing calendar, creative briefs, style guides and toolkits.
* Collaborate and coordinate across all marketing functions (e.g., partnerships, PR, media, creative, insights, digital, social) with internal stakeholders and external agencies and partners to ensure effective development and execution of marketing efforts for Junior programs.
* Work directly with the insights / analytics / database teams to analyze current fan/customer data, competitive activity, and market trends to build a solid understanding of our fan communities and customers in support of development of marketing strategies.
* Execute campaigns across channels (broadcast, social, online, experiential), working with departments to ensure campaign execution delivers on business needs and to deliver assets flawlessly and on time
* Operate as brand steward, ensuring consistency in how the brand narrative and campaign strategy shows up across all consumer touchpoint


* Detail-oriented, highly organized individual with strong project management expertise
* Excellent written, verbal and interpersonal communication skills
* Understanding of the youth sports environment
* Experience playing/coaching youth basketball/sports
* 5+ years of marketing experience inclusive of strategy and 360 campaign development
* Significant experience with writing creative brief, managing budgets and timelines
* Strong understanding of digital strategy and proven ability to execute campaigns across social and online
* Proven track record of managing projects on-time and on budget in a fast paced environment
* Highly adaptable individual who will establish effective relationships across multiple departments and functional areas


Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred. Educational requirements may differ from job to job based on the role.

EEO Statement

At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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