Group Marketing Manager, Ventures Vertical - LinkedIn Marketing Solutions
: $77,920.00 - $127,920.00 /year *
: Advertising/Marketing/Public Relations
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LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world's workforce in ways no other company can. We're much more than a digital resume - we transform lives through innovative products and technology.Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.The LinkedIn Marketing Solutions Global GTM team is looking for a senior data-driven marketing professional with experience developing and executing industry-focused marketing strategies to deepen customer relationships, drive adoption, and grow revenue. This executive will develop the marketing vision and lead the team that is responsible for the following verticals: Travel, Telecom, Auto, Media, Manufacturing, Professional Services and Consumer Electronics. You'll lead LinkedIn's Venture Enterprise Marketing team across a broad range of initiatives, including global industry strategy, vertical positioning, and customer engagement - partnering closely with sales, product marketing, and insights to accelerate business opportunities.Specifically, you will own the development of marketing strategies and go-to-market campaigns to serve the specific needs of marketers, primarily in the high-value consideration in the B2C space, and to support our North American and global sales objectives. You will facilitate end-to-end customer marketing initiatives that span account-based marketing (ABM), customer content & communications, and onsite/sponsorship events. You will also help establish our marketing tracking and reporting processes by collaborating with leadership and cross-functional stakeholders across the business. This role requires global leverage and impact.This is a great opportunity to be part of a new high growth vertical working with brilliant people to take our offering to the next level.Responsibilities* Leverage industry and digital advertising knowledge to build positioning and messaging that differentiate LinkedIn as a trusted partner to higher education marketers and their key audiences.* Work cross-functionally with key stakeholders in Sales, Insights, Product Marketing, Marcom, and Demand Gen to execute industry-focused go-to-market strategies across LinkedIn's B2C and B2B marketing channels.* Develop and execute an account-based marketing (ABM) strategy, including events, webinars, and marketing campaigns, for high-priority clients in the Travel, Telecom, Auto, Media, Manufacturing, Professional Services and Consumer Electronics verticals.* Own vertical sales enablement and field readiness by developing relevant content, narrative decks, and customer case studies in conjunction with Sales, Product Marketing and Insights.* Manage vertical marketing manager and partner closely with regional marketing teams to execute global education marketing strategy.* Build and track customer persona and buyer journey data in tandem with Sales to align fiscal planning strategy and marketing tactics with high-impact opportunities.* Grow paid media efforts and launch off-network display strategy to capture external TAM.* Serve as a steward for LinkedIn's brand and ethos of creating value and opportunity for both members and marketers when working with agencies and outside partners.Basic Qualifications* BA/BS degree required* 10+ years of B2C marketing and/or product marketing experiencePreferred Qualifications* Experience in digital technology, advertising, or advertising technology* Experience with customer marketing to Enterprise-level accounts* Deep understanding of the digital advertising landscape* Experience producing research and/or content (ie. reports, eBooks, Infographics, etc.)* Experience managing paid media budgets and various marketing channels* Ability to communicate data-driven recommendations simply and effectively.* Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing* Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.).* Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.* Outstanding interpersonal, communication (oral and written), and presentation skills.* MBA preferred.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.