***Manager wants someone ASAP so we can do 6 month c2h or if we find an amazing candidate that only wants perm we can do that too!?
B.S. or M.S. degree
2-4 years of experience in digital marketing with a heavy focus on paid search/social/display marketing
Experience crafting campaigns
Knowledge on what makes a social, paid and display campaign?
This person could be a channel expert at their current company and might want to move into more of a specialist?
Deep quant skills. Ability to analyze & develop complex business/marketing models for sophisticated acquisition programs. Ability to direct and guide team members to do the same. Work with Analytics teams to provide key analysis.
Outstanding problem-solving skills. You're not just repeating a playbook, you're looking at every problem with fresh eyes and digging deep for insights and solutions.
Exceptional business intuition. You know when the model or report output doesn't make sense and dig in to figure out why.
Independence and proactivity. You'll reach out to stakeholders, understand their needs, and build an analytics roadmap to drive the business forward.
Interpersonal and presentation skills. You are able to confidently present insights and recommendations to senior management
Ability to coordinate between multiple teams across the organization
Experience with Adobe Experience Manager, Adobe Audience Manager, Adobe Analytics, Adobe Target, Adobe Ad Cloud, Pardot, and Salesforce?
Esri is looking to hire a digital marketing specialist to support Esri?s digital marketing strategy, including but not limited to: paid search and advertising campaigns, marketing automation efforts, email marketing initiatives, audience segmentation and campaign design. This individual will report to the Sr. Digital Marketing Strategist to develop best practices, define cross-functional processes, and facilitate content strategy for multiple marketing programs. This individual should have a successful track record of executing marketing programs, paid digital media efforts, and reporting on metrics to leadership.
Develop, plan, and execute digital marketing best practices and frameworks, including paid social media, search and display advertising, marketing automation, email marketing, web personalization and campaign analytics
Work with marketing program managers to continuously test and improve digital channel strategies, campaign design, and audience targeting to ensure campaign optimization
Work with analytics and data teams to build out models to inform best practice and report on value of digital marketing efforts
Analyze cross-channel attribution performance to mine campaign performance insights and drive future digital marketing strategies.
Develop workflows, processes, and training material to promote the adoption of digital marketing frameworks and best practices.
D2D: This person will be joining the digital marketing team supporting the senior digital marketing strategist. They will help craft campaigns (not write them) and guide on the campaign experience. They will be the SME on digital marketing. They will move from customer to customer on campaigns and work across multiple teams.?
Job Description - Digital Customer Engagement, Personal Relevant Communications (0000E1MJ)Job Description Digital Customer Engagement, Personal Relev…Read More