Director of Primary Research and Insights - Ziff Davis


: $103,330.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Scientific Research

Loading some great jobs for you...

Join a growing Audience team overseeing the end-to-end planning and execution of all things primary research. Work collaboratively with key stakeholders across the organization including Sales/Branded Content/Marketing, Merchandising, Editorial, Commerce and Product/Engineering teams to advance the audience insights and qualitative research disciplines.

What you'll do:

* Develop overarching sales and marketing research strategy in partnership with sales leadership with custom research ideas and case studies across brands and platforms
* Effectively manage projects from conceptualization through to survey design and delivery using the findings to inform business decisions
* Find new ways to tell stories/narratives around our audience with innovative research initiatives that create opportunities to differentiate our content and consumers in the marketplace
* Deliver thought leadership strategy pieces and POVs on broader landscape/industry trends that help to drive business conversations forward
* Work closely with the quantitative analytics leads to integrate qualitative research findings with usage and behavioral data
* Monitor, interpret and distribute findings across various sources (syndicated, social listening platforms, first party research, etc.) to provide context on industry and consumer trends
* Package and distill audience insights in an engaging and thoughtful way that tells a story with the data coupled with strong data visualizations
* Translate findings into actionable tactics, strategies and recommendations that can be presented to senior leaders and stakeholders
* Leverage panel management software to build out proprietary panel(s) of respondents for market research studies
* Manage projects with external vendors (Kantar, Nielsen) to measure the effectiveness of ad campaigns and brand lift
* Manage and mentor one direct report


* 7+ years' experience in primary research with expertise on both the quantitative and qualitative side
* Proficiency in survey design, building & managing online panels, focus group moderation, usability testing, conducting extensive interviews and analyzing research findings
* Ability to convey recaps and plans to senior stakeholders
* Experienced presenter with exceptional written communication skills, especially in story-telling
* Excellent time-management, organizational and project management skills
* Expertise in survey programming, G-Suite products (Google Docs, Sheets and Slides), and advanced knowledge of Excel (pivot tables, filters, vlookups, etc.)


#LI-MG1\"}\" data-sheets-userformat=\"{\"2\":15233,\"3\":{\"1\":0},\"10\":2,\"11\":0,\"12\":0,\"14\":[null,2,0],\"15\":\"Calibri\",\"16\":12}\">* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

Launch your career - Upload your resume now!

Upload your resume

Loading some great jobs for you...