Initiative - Negotiator, Digital Partnerships (20154338)
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The Negotiator, Digital Partnerships develops, recommends, executes and evaluates digital media plans from inception to completion with oversight from a Sr. Negotiator or Partnerships Manager. The Negotiator works closely with the Manager and Sr. Negotiator to develop a plan that meets client's budgets and objectives with clear rationale.
* Client * Attend regular partners meetings, client and creative statuses and maintain on-going rapport * Analyze and provide clients with research data and media/marketing information * Internal * Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, , social, video, gaming, search) - * Provide guidance to Associates * Mentor and assist in the training of Associates * Work closely with Strategy and Communications Design teams to ensure that overall strategy is woven into all media choices * Partner selection recommendation and justification designed to deliver on client KPI's using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency * Conduct industry research using various media tools such as comScore, @Plan, eMarketer as well as general research via the web * Develop the RFPs and oversee the submission process with media partners * Continually vet out real-time opportunities to ensure our clients are remaining competitive * Develop industry and partner POV's with Manager's oversight * Participate in the development of KPI's with Strategy * Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue (unless team has Project Manager scoped for business) * Evaluate partner proposals, negotiate plan details and develop plan * Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, insertion orders (IO's), budgets, creative, reporting and the billing and reconciliation process * Manage all partner specific budget allocation, optimization, media partnership programs and added value details * Commercial * Secure best in class marketplace pricing * Foster strong relationships with media partners * Knowledge of MAGNA's investment strategies
* Bachelor's degree in related field or equivalent work experience
* 1+ years of experience in prior media function * Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer
* Strong written, verbal communication, negotiation, and presentation skills * Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization * Proficient understanding of accounting principles, data analyzing, and market research * Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors * Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) * Focus on self-development and learning
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We're not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That's why we've built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central \"craft centers\" - Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.