The Institute for Integrative Nutrition is looking for a Senior Copywriter & Promotional Marketing Strategist to work in our NYC office! Would you like to work in a position with immense learning and growing potential? This is a golden opportunity for you to earn a great living working for an amazing company with wonderful people. We are looking for intelligent, ambitious individuals with strong work ethic and initiative.
* Develop and write promotional emails and product landing pages, for the purpose of customer acquisition * Optimize copy and continuous A/B testing to continuously develop successful copy for customer segments * Develop new email campaigns and work with the Marketing team to maximize messaging effectiveness * Participate in the strategic direction of promotional marketing messaging, strategy, tactics, and timelines * Tell the story of IIN's brand and graduates across digital marketing (predominantly email), with copy that connects with the audience emotionally * Develop the brand voice and ensure consistent messaging, voice, and tone across all digital channels * Write, edit, and proofread promotional email copy * Assist with development of webinar and video scripts
Knowledge, Skills, and Abilities:
* 6-8 years of experience writing high volume B2C digital advertising marketing/sales copy, both long-form for use in email and short-form for use in social/banners/pop-ups, etc. * Required: Portfolio of writing that demonstrates strong storytelling and narrative capabilities * Required: B.S. or B.A. * Commercial awareness paired with a creative and flexible mind * Analytical/data driven, with strong familiarity with A/B testing, optimization, and conversion metrics * Understanding of email fundamentals such as CAN-SPAM requirements, segmentation, optimization, trigger words, spam filters, performance metrics, etc. * Exceptional grammar, copyediting, and proofreading abilities * Able to take responsibility and be held accountable for quality and accuracy * Preferred: Knowledge of life/health coaching, holistic health, wellness, and/or fitness * Preferred: Experience with Marketo, Salesforce, Movable Ink, Return Path, and/or Excel * Preferred: Experience with email automation and customer journeys * Live within one hour of NYC
Integrative Nutrition pioneered the health coaching profession. Health coaches mentor and guide clients towards nutritional and lifestyle changes to help them reach their personal health goals. As the only school in the world to confer the title of Integrative Nutrition Health Coach, we offer students access to a rich diversity of leading instructors committed to improving global wellness through education and prevention.
Integrative Nutrition is proud to be an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or veteran status.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.