Job Location: San Juan, PR
This position has the responsibility to build Young Adults Brands -Kit Kat, Reeses, Ice Breakers and Jolly Rancher- of confectionary business in Puerto Rico in terms of Brand equity (media), Sales and Portfolio Administration by identifying and implementing strategic business solutions that marry consumer, retailers and insights, company competitive advantages and a realistic implementation, with a strong cross-functional collaboration and a deep Commercial business understanding.
Strategy: Development of brand strategy and annual brand marketing plans including business objectives (Sales, Investment, Media) consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
Portfolio management: Understand and identify the right portfolio for the brand to satisfy different consumer occasions and different channel shoppers needs including price strategy, profitability, presentations and pack types.
Project Management and Execution: Manage all brand projects including, advertising, pasrtnerships and promotions. Lead cross functional teams giving focused direction to develop world class programs that build equity and deliver results on time.
Budgeting: Own and actively manage marketing budget, cross-functional alignment, and end-of-year budget performance. Coordinate with Finance and adjust inappropriate budget entries.
Leading action plans to reach the brand strategy committed results.
Develop business solutions and action plans for the brand.
Digital communication strategy and implementation
Strategic and annual planning
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
Strong leadership skills specially with cross functional teams, able to work, negotiate and communicate effectively with Finance, Operations and Commercial teams
High resilience and frustration management, feeling comfortable to work with ambiguity or partial data.
Ability to generate impactful and focused initiatives with budget/investment constrains
Strong analytical skills, able to use and combine different data sources to generate business proposals, with natural curiosity on understand the business from the numbers
Strong verbal and written communicator to wide breadth of audiences including senior management
Executional excellence, being well organized accomplishing the projects on time
Minimum Education and Experience Requirements:
Education:Bachelors Degree in Marketing, Business Administration, Industrial Engineer or similar fields.
Experience:Progression of successful accomplishments in marketing to include typically at least 4 years of experience. In general, experience in the top-tier consumer products marketing companies is expected. The ideal candidate will have general-market analysis experience, experience doing strategy & brand equity work and experience on lead the action plans.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans