GroupM Data & Analytics is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. Our global team provides expertise in data management, advanced analytics, technology deployment and marketing effectiveness with one clear remit: help clients achieve significant and lasting improvements in marketing effectiveness and profitability. Utilizing a proprietary Data and Analytics Platform, we enable clients' marketing organizations to monitor, evaluate and optimize media investments.
Director : Advanced Analytics
* Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products * Present to clients and prospective clients on results of current projects as well as new business opportunities * Work on-site with the client, when appropriate * Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies). * Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience * Develop, train and groom team including Analysts, Sr. Analysts, Managers and Assoc. Directors * Support Managers of advanced analytics and data architects to deliver quality outputs * Create structure for reporting and presentations to be delivered to clients; ensuring outputs are logical and actionable * Present results in client meetings; ensuring consumer centric thinking and media and marketing understanding * Ensure recommendations are grounded in clients' business needs and expectations * Familiarity with underlying statistical modeling theory - multivariate regression analysis, Bayesian modeling, forecasting, machine learning * Experience with databases and data processing methodologies/technology * A passion for effective data visualization to tell effective stories via data visuals
* Bachelor's degree required, MBA or Advanced degree preferred * 6+ years related work experience * Advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement * Knowledge of a variety of analytic tools * Fluency in SAS, SPSS, R or any other advanced analytics software package * Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.) * Experience with Business Intelligence and Data Mining Applications a must * Proven track record of dealing directly with clients is required * Excellent communications skills when addressing both research and non-research audiences
GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Associated topics: alumni, analyst, event, market, medical center, policies, product market, public relations, relation, solicitation
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.