Partner Marketing Manager, Chrome Enterprise

Google in New York, NY

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Partner Marketing Manager, you will enable reseller and distribution partners through joint marketing plans and activities to resell Google Chrome Enterprise products. You will collaborate with the product marketing team to drive product messaging and campaigns through partners to reach IT decision makers. You will create assets to help partners learn about the product messaging, test and optimize new marketing programs, and work with partner management teams to build out an effective and scalable ecosystem.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead the marketing strategy of the channel partners for Chrome Enterprise.
  • Define and prioritize a list of partners to jointly develop awareness and demand generation initiatives that promote Chrome Enterprise products.
  • Support marketing strategy and plans, with partners, to drive awareness, demand and leads (e.g., Messaging, Campaigns, Events, etc.).
  • Collaborate with Chrome Enterprise product marketing team to deliver correct product messaging to emerging business partners.

  • Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of technology or B2B Enterprise marketing experience, and partner marketing experience.
  • Experience building and executing on GTM (go-to-market) plans.
  • Experience in a B2B marketing organization.

  • Preferred qualifications:

  • Experience in partner marketing or another GTM marketing field.
  • Successful track record of working collaboratively across product, engineering, sales, and partner teams to deliver high quality content in a fluid environment.
  • Effective project management skills and experience, including managing external creative agencies and event vendors.
  • Demonstrated skills designing end-to-end marketing strategy and full funnel integrated marketing campaigns.

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