Director, Digital Marketing - SpyderSpecific ResponsibilitiesAbout the Company:For 40 years Spyder has been the worlds leading performance ski brand. Continually at the forefront of merging fashion and function for the elite US Ski team to generations of weekend warriors. As we look towards the future, Spyder will become the cornerstone brand of the newly created Global Brands Group (GBG) Sports and Lifestyle Division based in Boulder, Colorado. Listed on the HK stock exchange GBG is a strategic partner to the worlds leading sourcing company, LI & Fung. Our new Sports & Lifestyle Division will be made up of both performance and lifestyle brands for active consumers around the globe.About the Culture:Being based in Boulder, Colorado is a good start. With more than 10 world class ski resorts all within three hours drive, and the closest 40 mins away, it is a winter sports paradise. If you lean towards the summer sports and activities, we are also a stones throw from some of the best MTB riding in the US.We pride ourselves on being connected to the cultures we represent, and our location makes this an easy mandate to follow.Pooling our collective internal energy and engaging with our external partners to fuel disruptive product and marketing actions is our daily mindset. Innovation Through Strategic Partnerships is our mantra and this is made that much easier by our partnerships with industry leading suppliers Gore, Primaloft, Avra and D30.Sustainability is a core value for our company, and we are an active and supportive partner of Protect Our winters (POW).About the Role:The Director of eCommerce is responsible for owning the success of all aspects of the eCommerce business including business planning, content strategy, promotional campaigns, website design, customer service, fulfillment, web analytics and web technologies. The person in this role must be a thought leader in mobile-first eCommerce, possessing the ability to influence across the organization, lead cross-functional initiatives, and have the ability to develop strong business plans that are financially sound.SITE DEVELOPMENT:Drive accountability for results by reviewing weekly business and identifying actions that drive improvements in site Key Performance Indicators (KPIs).Closely tracks and drives strategic decisions to positively impact KPIs using site analytics (i.e. traffic, abandoned cart rate, conversion, page views per visit, average order size, items per order, etc.) across desktop and mobile channels.Analyzes KPIs and metrics to identify trends and recommend activity to generate sales growth and maximize conversion rates.Work to optimize the e-commerce channel to achieve new customer acquisitions, revenue per customer, products per customer and optimal cost-to-acquire targets.Implements appropriate strategies to improve online user experience and drive financial performance. Continues a culture of test and learn; advises or identifies new test ideas with the goal of driving increased revenue per visit and an improved customer experience across all device types.Builds and optimizes an outstanding customer experience across the purchase funnel to minimize friction points and drive toward conversion and repurchase.Directs efforts to optimize existing site features including recommendation zones, reviews, on-site search, navigation hierarchy and faceted navigation.Provide business direction/guidance on the day to day operations of all GBG SAL brands, ensuring the websites merchandising and content, along with social integration and digital marketing strike an appropriate balance and support for eCommerce goals.FINANCIAL RESPONSIBILITIES:Builds and manages the full P&L for GBG SAL and independent brands with the VP of Marketing and Digital Lead for Wick CreativeEnsures the site meets or exceeds weekly key performance indicators and goals including sales, conversion, and average order value (AOV) goals.Lead, build, develop, and scale new revenue growth opportunities.Work to establish a strategy for continuous growth and analyze market trends to targeting customers that drive Gross Margin and Revenue goalsCreate new innovations in the brand media landscape to find ways to more effectively engage consumers and deliver against brand communication and business objectives across multiple fronts aligning our message and converting consumers.Interacts with all teams and departments across the brandPLATFORM DEVELOPMENT:Work directly with external agency to drive new site functionality and feature initiatives: identifies, recommends, and oversees implementation of approved, new functionality or solutions to drive sales. Serves as the business owner for all site development phases from concept to launch, including business requirements, user flows/wire frames, functional requirements, QA/testing, and post-launch monitoring and optimization.Collaborates with eComm team providing recommendations and guidance for content and feature design such that the experience is optimized across all device types.Defines business cases for eCommerce offerings leveraging input from key stakeholders and the cross functional organization.Develop and execute a calendar for a multi-year roadmap.VENDOR COLLABORATION:Collaborates and manages vendor relationships. Partners with VP of Marketing, Wick Creative, VP of Sales and eCommerce team on implementation of new, approved vendor services and solutions, contract negotiations, and ensure all existing vendor solutions and services are being maximized.DIGITAL AWARENESS:Member of the Leadership team responsible for providing full insight into state of business, performance of key metrics, revenue and margin against forecasted goals, ROI, etc.Advises on key changes and strategic direction in the eCommerce landscape to secure funding for business change.Partners with content and Social Media managers, editors, designers, developers, and other staff to ensure alignment with the brand strategy platform.OPERATIONS:Ensures all site content serves to meet channel goals, customers expectations, eCommerce best practices, and SEO/SEM requirements.Partners with VP of Marketing, VP of Sales, VP of Product, Brand eComm manager, and Communications Manager to develop the promotional calendar.Leads and develops an eCommerce team and agency partners.RECOMMENDED SKILL SETS:Ability to determine and shift priorities quickly.Ability to examine issues both strategically and tactically.Ability to carry out detailed tasks and projects with minimal direction or supervision.Ability to solve practical problems and deal with a variety of variables.Ability to take initiative to complete tasks and solve problems.Excellent oral and written communication skills.Strong interpersonal skills and ability to build positive working relationships.Ability to express complex concepts in a clear manner.Minimum of 7+ years of experience in sales, marketing, eCommerce, or project management, at least 3 of which have been specifically in eCommerce.Prior experience working in the apparel retail landscape.Strong technical expertise in launching and driving digital product campaigns.Must be proficient with web analytics.Proven experience with high level planning, cross-departmental integration and hands on tactical implementation.Working knowledge of website development (technical and aesthetic, navigation, performance and functionality efforts) to positively impact digital growth in sales and customersInteract & collaborate across multiple functions in order to accomplish a common goal.Ability to utilize metrics/analytics to identify operational and site opportunities
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.