As a member of the Instagram business marketing team, you'll be a part of leading world class marketing for the Instagram Business brand in the rapidly changing advertising and media industry. We are looking for someone who is obsessed with new insights, great strategy and bold ideas. Someone who can skillfully craft narratives that are going to inspire and influence our global client and agency partners to see Instagram as an innovative and indispensable platform for unlocking business opportunities. The successful candidate is an analytical problem solver with the ability to synthesize complex product features and client needs into simple, powerful stories while strengthening the Instagram business brand. Creative thinking, communication, and presentation skills are crucial for this role. We are looking for an experienced individual to help manage the global business marketing of Instagram as a shopping platform. Your leadership will massively influence Instagram's POV on the future of shopping. A successful candidate will have deep knowledge of e-commerce and the digital advertising space, as well as a track record of producing best-in-class creative campaigns including digital, marketing collateral experiential and video content. This person is someone who is highly collaborative, as s/he will be working closely with Instagram product marketing, Instagram consumer marketing, Facebook commerce and global/regional teams. We want someone who can build a vision of how Instagram will shape the future of commerce, develop strategies around that vision, and then operationalize cross-functional teams to execute. You're a builder, doer, and live to create ideas and transform them into actual programs, packages and ideas that will impact a billion+ people and millions of brands.RESPONSIBILITIES* In close collaboration with the product business marketing team, develop integrated end to end business marketing programs to drive awareness, thought leadership and adoption of Instagram Shopping products. This would include co-creating briefs, business positioning and messaging, sales collateral and narrativesCreate a strategic messaging framework of how Instagram is leading the future of commerce, and transforming the way people shopDevelop new ideas to inspire people and drive business objectives for Instagram ShoppingCraft thought leadership content from white papers to blogs to podcasts to executive keynotesWork closely with global cross-functional teams to activate proactive and reactive messaging across paid, earned and owned channels for Instagram Shopping business offerings such as Instagram Checkout and Shopping from CreatorsDrive alignment with Instagram PR, consumer and partner marketing teams, as well as Facebook marketing program teams and key stakeholder managementConstant curiosity of top market and audience trends that will inform and inspire marketing ideas and teams, ensuring Instagram is leading the industry not followingMINIMUM QUALIFICATIONS* 12+ years of experience in marketing including account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizationsExperience in e-commerceExperience in data-driven marketing strategiesExperience communicating, influencing and collaborating across multiple teams to drive alignmentFacebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at ...@fb.com.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.