Associate Director, ESPN+ Consumer Research

Compensation

: $113,026.67 - $206,040.00 /year *

Employment Type

: Full-Time

Industry

: Executive Management



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Job DescriptionThe Associate Director, Media Insights is part of ESPN's Media Insights Group within the Research & Insights Department. The Media Insights team oversees the insight generation and reporting on ESPN's performance across all platforms and products (TV, Streaming, Digital, Audio and Social) to the company's key stakeholders.The Associate Director will focus on supporting ESPN+ (ESPN's direct to consumer product) stakeholders across ESPN and Disney Streaming Services. They will manage primary and secondary research efforts that include, but are not limited to, understanding the ESPN+ subscriber and potential subscribers, the ESPN+ brand, ESPN+ content, ESPN+ user experience, and the broader direct-to-consumer media landscape. This person should be naturally curious, thoughtful, and creative and have a strong market research background. The individual will have a passion for understanding the sports fan and media industry. This position will report to the Director, Media Insights and collaborate closely with others in the group, as well as across the company and Disney Streaming Services.Job TypeFull TimeSegmentMedia NetworksCategoryMarketing and PromotionsBasic Qualifications* Should have at least 7 years of market research experience with a corporation, agency, or research supplier.* Must have a strong background in quantitative methods such as survey development and sampling.* Must have a strong background in qualitative research methods such as focus groups and consumer panel management.* Strong written and communication skills.* Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.* Collaborative nature and ability to work well in a team environment.* Ability to produce original ideas when analyzing problems.BusinessESPNRequired Education* Bachelor's degree or equivalentPreferred Qualifications* Deep knowledge of sports and sports media landscape desired.* Some familiarity with web and video analytics (Adobe, Conviva, Google Analytics) a plus, but not required.* Some familiarity with Social analyticsPostal Code10023Responsibilities* Lead the development and management of primary research for ESPN+ and direct-to-consumer sports business* Manage vendor selection process and work* Recommend methods for capturing consumer perception and sentiment* Design questionnaires and develop discussion guides* Translate findings and deliver clear actionable insights to senior management* Be actively aware of sports media and direct-to-consumer media business to develop actionable insights* Attend and present at meetings with internal departments and/or league partners.Company OverviewImagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you'll have the opportunity to join a team that's beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you've been looking for.ESPN, Inc. is an Equal Opportunity/Affirmative Action Employer.Our goal is to create an inclusive workplace for all.Job DescriptionThe Associate Director, Media Insights is part of ESPN's Media Insights Group within the Research & Insights Department. The Media Insights team oversees the insight generation and reporting on ESPN's performance across all platforms and products (TV, Streaming, Digital, Audio and Social) to the company's key stakeholders.The Associate Director will focus on supporting ESPN+ (ESPN's direct to consumer product) stakeholders across ESPN and Disney Streaming Services. They will manage primary and secondary research efforts that include, but are not limited to, understanding the ESPN+ subscriber and potential subscribers, the ESPN+ brand, ESPN+ content, ESPN+ user experience, and the broader direct-to-consumer media landscape. This person should be naturally curious, thoughtful, and creative and have a strong market research background. The individual will have a passion for understanding the sports fan and media industry. This position will report to the Director, Media Insights and collaborate closely with others in the group, as well as across the company and Disney Streaming Services.Basic Qualifications* Should have at least 7 years of market research experience with a corporation, agency, or research supplier.* Must have a strong background in quantitative methods such as survey development and sampling.* Must have a strong background in qualitative research methods such as focus groups and consumer panel management.* Strong written and communication skills.* Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.* Collaborative nature and ability to work well in a team environment.* Ability to produce original ideas when analyzing problems.Required Education* Bachelor's degree or equivalentPreferred Qualifications* Deep knowledge of sports and sports media landscape desired.* Some familiarity with web and video analytics (Adobe, Conviva, Google Analytics) a plus, but not required.* Some familiarity with Social analyticsResponsibilities* Lead the development and management of primary research for ESPN+ and direct-to-consumer sports business* Manage vendor selection process and work* Recommend methods for capturing consumer perception and sentiment* Design questionnaires and develop discussion guides* Translate findings and deliver clear actionable insights to senior management* Be actively aware of sports media and direct-to-consumer media business to develop actionable insights* Attend and present at meetings with internal departments and/or league partners.
Associated topics: business, business analyst, commercial, commission, economy asset, market, financial, financial analyst, gs 0110 12, investment * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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