Casper is looking for a seasoned Onsite Analytics leader to join the Data & Analytics team. The Data & Analytics team is responsible for directing strategy via insights and championing our data-driven culture company-wide. The team provides unique customer and commercial insights, fuels data-driven acquisition and marketing spend to increase marketing effectiveness and efficiency, drives data infrastructure to build capabilities to drive customer lifetime value, and provides user insights to enhance eCommerce site user experience and increase conversion. . We work closely with the Marketing, Tech, Retail, Wholesale, and Product teams to deliver business results. We are constantly testing and building new approaches as we look for ways to grow the Casper business.
The Director of Onsite Analytics will lead our onsite analytics team to build and strengthen analytical capabilities in understanding user journey and leverage insights to enhance user site experience and increase conversion. This individual will partner closely with our Digital Experience, as well as Acquisition Marketing, and other teams to apply the best analytics-driven approaches in our site A/B testing and achieve our growth and efficiency goals.
Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, \"how did they do that?\"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.
When you're not catching zzz's, this is what you'll do
* Lead and manage Onsite Analytics team, recruit and develop talent, build processes to effectively create and deliver data and user insights, drive eCom site A/B testing culture and best practice * Build and strengthen capabilities in understanding user journey and leverage insights to enhance user site experience and increase conversion * Make strategic recommendations to drive significant business impact through advanced site analytics and website optimization * Lead the effort in understanding customer onsite journey and conversion behaviors , identifying conversion levers, and providing insights and recommendations for A/B tests and site improvement * Apply the best practice in building comprehensive testing frameworks, and champion a testing culture that rapidly tests, measures and iterates * Be the technical leader in designing and running A/B and multivariate testing initiatives for site design and marketing campaigns * Work closely with Marketing Analytics and Acquisition team to drive the right traffic to the site
Our dream candidate is...
* A strategic thinker, practitioner, and empowering team manager. * 7+ years of hands-on experience in advanced analytics with an emphasis on hypothesis testing, and site optimization * Experience at an omni-channel e-commerce brand with a high volume of complex data * Extensive experience working with product team on site optimization through A/B testing * Experienced in building and leading analytics teams, developing analytics talent, and managing agile workflows. * Able to partner with key cross-functional areas to drive insights from the analysis to conclusion. * An expert in hypothesis testing, and knowledge in advanced statistics and machine learning methodologies is preferred * Technical skills including writing complex SQL queries, Python (preferred) or R, with a solid understanding of open source data mining / data visualization software packages (e.g., pandas, scikit-learn, matplotlib) a plus. * Familiar with AdTech and MarTech toolsets and platforms, such as Heap, Optimizely, GA etc. * Strong communication skills and able to influence others to achieve buy-in for recommendations. * Highly motivated self-starter. Flexible, adaptable, able to manage change and be productive.
The syrup on your waffles
* Participation in our HQ bonus program for some splurging and equity so that you're part of the Casper family. * Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).. * Wellness programs like cash incentives for tracking sleep and fitness, credits for your favorite studios and in-office activities * Unlimited vacation policy. If you need time off just take it; we trust you! * Catered lunches twice a week to give you time to catch up with your teammate * Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?) * A full gifted bed set when you join and product discounts for friends and family!
If you dream about this stuff this job is probably right for you. We look forward to learning more about you!