Manager, Consumer PR - Card Partnerships

Capital One in Mc Lean, VA

  • Type: Full Time
position filled

Manager, Consumer PR - Card Partnerships

Apply now Job ID R89507 Updated date 01/06/2020 Location McLean, Virginia McLean 2 (19052), United States of America, McLean, Virginia

At Capital One, we?re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Manager, Consumer PR - Card Partnerships

MANAGER, Consumer PR - CARD PARTNERSHIPS

Corporate Communications, Capital One

McLean, VA

OVERVIEW & JOB DESCRIPTION

Capital One is looking for a creative, curious and results-driven communications professional to join a growing group of PR experts on our Corporate Communications team.

Our PR team is relentlessly focused on delivering cutting-edge communications solutions to real-world business challenges. In fact, Gartner recently cited our PR team?s work as an example of ? how to make banking un-boring .??

Working for one of the world?s most recognized brands that is ranked #98 on the Fortune 500 provides multiple opportunities to learn, grow and create industry leading communications campaigns. Our work demands diverse skill-sets including experience in product launch strategy; influencer relations; content creation; earned media strategy; reputation building and protecting; analytics and insights; digital storytelling and more.

Do you have a passion for relationship building, influential storytelling and helping businesses succeed? We are looking for an experienced, strategic and results-focused communicator to join our Consumer Card PR team, with a focus on supporting the Partnerships (co-brand and private-label credit card).

This role will partner with business leaders, marketing and brand partners, and agencies to build and lead strategic, integrated marketing communications campaigns that highlight our products and services to the target audience.?

This position requires exceptional written, verbal and presentation skills; solid understanding of and experience working with traditional and social media; experience with influencer identification and management; experience leading projects and teams to meet objectives; and the ability to build trusted relationships - with both internal and external stakeholders - while operating in a fast-paced, complex environment.

JOB RESPONSIBILITIES

Exhibit a deep understanding of and ability to communicate the benefits, features and key insights related to the partnership and related products

  • Work closely and engage with key stakeholders - both within Capital One and with partners - to build trusted relationships?

  • Identify themes, topics and content that will resonate with target audiences and meet strategic business objectives

  • Leverage data and insights to inform narratives and influence programming

  • Contribute to the overall marketing strategy for each business

  • Understand, identify and effectively navigate potential risks and sensitivities

Independently Lead full-funnel communications strategies, including paid, earned, shared and owned media

  • Build and enhance mutually beneficial relationships among target media and influencers

  • Identify news hooks and agile PR opportunities that support business objectives

  • Coordinate outreach, leveraging key contacts and managing relationships to ensure media coverage across a range of media verticals

  • Draft and lead the development of effective communications materials to include strategic plans, press releases, media alerts, remarks, social media content and other communications documents for various audiences?

  • Oversee flawless media engagement through comprehensive spokesperson prep, on the ground support, and follow-up

  • Identify and establish relationships with third-party influencers that can contribute to and amplify our content

  • Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels?

Partner and collaborate with Corporate Communications team members to ensure well-managed (consistent, streamlined, value-drive and strategic wherever possible and appropriate) media and influencer engagement?

  • Effectively manage agency(s) and vendors to support programming and media engagement

  • Assess risks, issues and potential communications problems and provide proactive solutions?

Embrace research, measurement and analytical thinking as a means to drive Impact?

  • Ensure all work is executed through a lens of strategic impact and measurement, leveraging the latest tools and technology to showcase how communications is driving business outcomes, brand awareness and engagement

Support Capital One enterprise communications

  • Connect the dots across Card PR and the broader Corporate Communications team to drive efficiencies and create value for our business partners

  • Identify ways to enhance Capital One?s reputation through the Partnership work, ensuring all efforts reflect and bolster the enterprise narrative?

The Successful Candidate Will Demonstrate:

  • Experience managing communication channels and employee engagement to reach organizational goals, managing external agencies and fostering feedback loops between leaders and associates
    Self-starter who enjoys working in a fast-paced, highly collaborative environment

  • Strong understanding of and proven track record supporting brand PR efforts across the paid/earned/shared/owned spectrum;

  • Strong written/verbal communications skills;

  • Exemplary organizational skills, analytical talent and attention to detail;

  • Proven ability to work effectively with multiple constituents, including peers, executive and management, and partners;

  • Ability to think creatively to integrate problem-solving and structured thinking;

  • Strong presentation skills;

  • Passion to work as part of a highly collaborative culture, and stay calm under intense pressure to manage rapidly changing priorities

BASIC QUALIFICATIONS

  • Bachelor?s degree

  • At least 7 years of public relations experience, including consumer media and influencer relations

PREFERRED QUALIFICATIONS

  • Deep understanding and expertise in building and executing integrated marketing campaigns to achieve measurable results based on business objectives

  • Experience working, partnering with and influencing multiple constituents and stakeholders (internal and external), including senior executives?

  • Combination of agency and in-house experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City?s Fair Chance Act; Philadelphia?s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-###-#### or via email at ...@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One?s recruiting process, please send an email to ...@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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  • People & Workplace, McLean, Virginia, United States Remove
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Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. Capital One promotes a drug-free workplace.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-###-#### or via email at ...@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.

Capital One is a federally registered service mark. All rights reserved. Blank Check? is a registered trademark of Capital One Services, LLC. Capital One does not provide, endorse, nor guarantee and is not liable for third party products, services, educational tools, or other information available through this site.

E-Verify? is a registered trademark of the U.S. Department of Homeland Security


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