Multicultural Specialist, NY
Compensation: $58,745.00 - $127,920.00 /year *
Employment Type: Full-Time
Industry: Financial Services - Banking/Investment/Finance
Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.Beam Suntory currently has the following position open in New YorkMulticultural Specialist, New YorkRole MissionTo win in the U.S., Beam Suntory has implemented EDGE, a transformational route-to-market (RTM) initiative Every Day Great Experiences for our customers and consumers. EDGE places heavy emphasis on three key initiatives: premiumization of our portfolio, success in the high-impact on premise and large format liquor (LFL) channels, and a focus on key, influential citiesThis is a Great Opportunity because:* Opportunity to directly influences key on and off premise owners, staff, and influencers* Strong opportunity for entrepreneurship creating and building brands at a grass roots level* Development of meaningful image as \"game maker\" in marketplace, organically building events, opportunities and partnerships with local groups to drive brand relevance* Access to some of the most unique, rare, innovative spirits in the world* Collaboration with local Beam sales and marketing team, distributors, and influential trade personnel* Participation in the EDGE initiative at Beam SuntoryOutcomes/Success Criteria* Financial performance in assigned accounts* KPIs against key executional activities (distribution, displays/POS, menu placements, drink features)* Execution of high impact consumer and trade events* Execution of educational experiences (staff trainings, distillery visits)* Brand health and awareness elevation* Contribution to overall market's financial performanceRole Mission* Primary lead in establishing strong, meaningful relationships with top, most important on premise and off premise accounts in market servicing multicultural consumers in the [New York] market.* Overall responsibility for Beam Suntory portfolio advocacy, building credibility and brand loyalty with multicultural community through targeted, authentic programming, and event execution.* Win the minds and hearts of customers, consumers, and influencers with compelling storytelling about the craft and heritage of our brands.* Form strong and mutually beneficial relationships with influential trade including account owners, food and drink program managers, bartenders, and wait staff.* Establish relevant partnerships with key influencers that will expand outreach to consumers and drive thought leadership for Beam Suntory brands.* Conduct regular visits to assigned accounts and identify opportunities to support growth of account through development of key branded programs and initiatives.* Drive awareness of Beam Suntory brands in assigned accounts by ensuring best-in-class execution on displays, signage, and shelf (off) and POS, menus, and events (on) in accounts* Develop customized consumer and trade experiences that effectively drive demand, leveraging brand intrinsic values (e.g., heritage) to create successful brand experiences that resonate with the multicultural community.* Partner with Field Marketing and Portfolio Specialists to develop custom POS and execute consumer and trade events.* Develop relationships with distributor partners to identify and secure distribution, menus, and promotions for relevant Beam Suntory brands in influential key accounts.* Leverage local PR, social media, and relationships with key influencers to drive awareness and advocacy of Beam Suntory brands* Understand the competitive landscape and works to gain a competitive advantage though creative programming, menu placements, promotions, and events.* Work closely with Multicultural Team Lead to ensure adherence to multicultural marketing platform/ways of working and execute demand driving activation.* Leverage Luxury Specialists, Key Account Managers, and Brand Ambassadors to drive brand advocacy through staff trainings and consumer events.* Work with local Commercial Operations Manager to continually evaluate performance, identify opportunities, and assess ROI.* Leverage Brand Investment and T&E budgets to maximize spend for greatest in-account impact.Qualifications & Experience* Bachelor's degree preferred* General Sales and/or Marketing experience* Excellent influencing skills* Commercial Mindset* Creativity* Collaboration* Entrepreneurship* Fluent in both Spanish and English* Valid driver license and clean driving recordAdditional qualifications desired:* Previous Alcoholic Beverage industry experience* Previous multicultural sales/marketing experience* Familiarity or experience with multicultural community with proven credibility and relationships with the high-end community (influencers)* Experience developing and executing community programs and events* Knowledge of relevant spirits categories in order to engage thoughtfully on Beam Suntory portfolio* Creative and stimulating advocate for the Beam Suntory brands* Strong presentation skills and ability to adapt to different environments and stakeholders* Strong time management and organizational skills* Effective budget management capabilitiesBeam Suntory is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.Posted by StartWire. Apply now!
Associated topics: associate director, chief financial officer, chief investment officer, finance director, financial director, general operational manager, manage, operation, senior director, staff
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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