Manager, Customer Marketing

Bayer in Dayton, OH

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled
**Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.** **Manager, Customer Marketing** **YOUR TASKS AND RESPONSIBILITIES** The primary responsibilities of this role, Manager, Customer Marketing, are to: + Develop and execute insights-driven, retailer or channel specific shopper marketing programs that align to Bayer's brand strategies to include, but not limited to: + Bayer retailer or channel specific self-care programs and platforms; + Retailer-specific themed marketing events as part of their annual planning calendar; + Platforms supporting new item launches; + Retailer-specific promotions, such as, new store grand openings or seasonal events; + Other business building in-store or out-of-store programs that will help to deliver against retailer's expectations as well as the Bayer sales team's overall business plan; + Work collectively with Sales Strategy brand and category teams, Self-Care solutions team, Visual Merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to build and deliver high quality, shopper marketing solutions to the market; + Help to create holistic solutions that intersect Bayer's and the retailer's strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan; + Ensure all programs are designed with a test and learn mindset in order to identify the most effective programs and tactics to grow sales and increase market share; + Secure program approvals from internal and external stakeholders; + Cultivate business-building relationships with the retailer marketing and insights key contacts; + Negotiate with retailers regarding art style guides to support Bayer brand equities; executes consistently against requested Bayer brand messaging, equity statements and taglines; + Deliver flawless execution of retailer-specific programs, working closely with the customer selling team and the internal Sales Strategy, Marketing and Sales Operations team to meet customer requirements; + Monitor, track, evaluate and communicate the effectiveness of Bayer shopper marketing activities as well as provides updates and manage against key competitors; + Support and assist the customer selling team to meet annual sales and profit objectives; + Develop and attend appropriate customer business planning meetings in support of key Bayer initiatives. **WHO YOU ARE** Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following: Required Qualifications: + B.S./B.A. degree plus eight years of progressive sales experience in the consumer package goods industry; + At least three years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals; + Sound financial management skills in order to assess trade merchandising programs and streamline operational processes; must be able to manage and spend within financial budgets and track results against monetary investment; + Developing knowledge of retailer landscape and understanding the impact of their decisions to the total division's business and other retailers; experience in the application of marketing research information (e.g. IRI, Nielsen and Custom) as related to building a shopper marketing customer business plan and supporting strategies; + Strong communication skills with ability to deliver clear and concise presentations with strong listening skills to ensure customer needs are accurately captured; + Able to create win/win situations across a network of stakeholders through solid negotiation skills; strong problem solving skills; + Results driven, but able to work well within a team environment and a self-starter and motivated to deliver against required deadlines; + Highly organized with strong attention to detail; customer-focused and must be able to manage and prioritize multiple projects effectively; + Advanced computer literacy skills required, specifically Microsoft Excel and PowerPoint; + Must have a Valid Driver's license and clean driving record; + Ability to travel as necessary or required. Preferred Qualifications: + M.B.A.; + Direct selling and/or sales strategy experience Relocation assistance is available **YOUR APPLICATION** Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. **Location:** United States : Ohio : Residence Based **Division:** Consumer Health **Reference Code:** 89533 **Contact Us** +1 888-473-1001, option #5 </script>

You may be interested in these similar jobs!
Area Sales Manager Hospice
Brookdale Senior Living in Dayton, OH

OverviewBrookdale Hospice is currently seeking an Area Sales ManagerBrookdale Hospice is seeking an Area Sales Manager to mentor and coach our team o…

Read More
Tactical Marketing Analyst
Naked Lime in Dayton, OH

Naked Lime Marketing, a division of Reynolds and Reynolds, is known for the custom strategies our teams create and execute for our clients throughout…

Read More
Meat Clerk
Kroger in Hamilton, OH

Company Name:Kroger StoresPosition Type:EmployeeFLSA Status:Non-Exempt Position Summary: Create an outstanding customer experience through exceptiona…

Read More
Sr Product Manager - Consumer & Digital Marketing
Myriad Genetics in Mason, OH

OverviewThe Senior Brand Manager, Consumer & Digital, will lead the development of a consumer-centric marketing strategy that grows GeneSight brand a…

Read More
Associate Product Manager, Essentials
ACCO Brands in Dayton, OH

Achieve. Create. Collaborate. Organize.Essential brands. Innovative products. Smart investment. Winning team. This is what you will find at ACCO Bran…

Read More
Product Manager
Yaskawa Motoman in Miamisburg, OH

SUMMARY: The Product Manager is responsible for product planning and execution throughout the product life cycle, including gathering and prioritizin…

Read More
Manager, Customer Marketing (Miamisburg)
Bayer in Miamisburg, OH

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designe…

Read More
Product Marketing and Business Development Manager
Johnson Electric in Vandalia, OH

DescriptionJohnson Electric (JE) is excited to announce that we are now recruiting for a Product Marketing and Business Development Manager for our V…

Read More
Operations Management Program
Suburban Propane in Dayton, OH

OverviewPicture yourself managing a business with full operational, P&L;, and management responsibilities with the support and resources of a nation-…

Read More
CPWSB Off Premise Sales Consultant- Dayton/ Cincinnati
Southern Glazer's Wine & Spirits in Dayton, OH

DescriptionOverviewAchieves maximum sales profitability, growth, and account penetration within an assigned territory, market segment, and/or supplie…

Read More