Senior Manager, Programmatic Media


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Non-Executive Management

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Away is seeking a seasoned programmatic media marketer to lead our programmatic strategy and execution, with exposure to our international markets.In this role, you'll be responsible for architecting our programmatic channel portfolio, designed to hit full-funnel conversion and awareness goals. You'll oversee our experimentation and capabilities roadmap, define our programmatic stack, and be a valuable cross-functional partner for the Marketing, Data, Creative, and Finance teams.This role reports to our Director, Acquisition Marketing and is based out of our SoHo headquarters in New York City. As a company that values inclusion, Away seeks individuals of all backgrounds and experiences to apply for this position.What You'll Do:* Strategize and own responsibility for programmatic campaign performance across ad formats (e.g. display, video, audio, and content), efficiently driving revenue and brand awareness.* Build a programmatic stack and program roadmap after thoughtfully considering our holistic strategy, capabilities, and potential partners across the ad tech ecosystem, in cooperation with the broader Growth Marketing and Data teams.* Develop a test and learn agenda to understand impact drivers and audience learnings, with an emphasis on causal inference and incrementality.* Work with senior leadership on the marketing team to evolve an internal point of view on major programmatic and digital trends (e.g. viewability, supply path optimization (SPO), fraud, ad blindness, audience data, cookie tracking, and attribution).* Collaborate with our Brand Marketing and Creative teams on the ongoing development of creative assets that elevate our brand while driving ROI.* Uncover new opportunities to acquire customers efficiently and at scale through relationships and with vendor or platform partners.Who You Are:* You have at least 5 years of experience in performance programmatic buying, with direct experience managing and scaling multi-million dollar budgets in-house, or at an agency where you manage campaigns at scale within your book of clients.* You have hands-on knowledge of ad serving solutions, tag management, and ad ops. You are very familiar with the DSP/DMP ecosystem, and can speak to the relative strengths and weaknesses of each platform.* You're very familiar with viewability measurement and ad verification (IAS, Moat, DoubleVerify), incrementality measurement, and audience measurement (Nielsen DAR).* You're very comfortable with analysis and reporting in Excel or Google Sheets, and may have exposure to data visualization through tools like Looker or Tableau.* You have experience building and managing a team, and are a true servant leader who believes in developing hard and soft skills in those you lead.* You have a growth mindset, and add to our company culture by embodying our core values of being thoughtful, iterative, empowered, customer-obsessed, in it together, and accessible.* Hard working with a \"no task is too small\" attitude.* Enjoy working in a fast-paced and ever-changing environment.* Passionate about travel (but that's a given!)You'll love working at Away because:* We travel. We encourage you to take time to recharge outside of the office. You'll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. And once you're here for three years, you'll earn a sabbatical and a bonus to take a well-deserved trip.* We're not just employees. We're people. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, reimbursements to incentivize you to work out, generous and inclusive parental leave, and a kitchen stocked with organic snacks and coffee.* We'll invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs.* We're creating an environment where everyone can thrive. Our customers are global and diverse, so we're building a team that is, too. Through initiatives like our employee resource groups, our new office in downtown Manhattan, and more, we're building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.* We offer competitive compensation packages. We deeply value the talent our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.* And so much more! You can bring your dog to work. We'll give you money every month to grab coffee with coworkers. We have weekly team lunches and regular happy hours. We organize ways to give back to our local communities.About AwayAway ( is a modern lifestyle brand creating thoughtful products designed to transform travel.Since our launch in February 2016, we have become one of the fastest growing consumer brands in the world. We have sold millions of travel products, grown from a team of four to over 250, expanded shipping to nearly 40 countries, opened seven stores across two countries, and launched several new products and experiences that are inspiring more people to travel the world. And we know that's just the beginning!In just over three years, we have already been twice named one of Fast Company's \"World's Most Innovative Companies,\" one of TIME's \"50 Most Genius Companies,\" and a Forbes \"Next Billion Dollar Startup.\" We have also raised more than $156M in total equity funding to fuel our next phase of growth.Today, we're expanding into new travel product categories including apparel, wellness and lifestyle accessories as well as investing in the growth of physical retail in the US and abroad--with the plan to open 50 new stores in the next three years. Sound like something you want to be part of? We're hiring!
Associated topics: booker, booking, business, director, expert, head, lead, manager, specialist, supervise * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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