Digital Media Company located in Newark, NJ, has an exciting opportunity for a Mobile Marketing Manager to to drive acquisition testing for the their app in the United States. This is a contract position.
Establish, implement and measure the effectiveness of marketing tests to drive the mobile app trial sign ups.
Execute tests at various steps of the app acquisition funnel that optimize:Google and Apple App Store presenceThe first time app experience (education screens)In-app trial sign up screens and messagesPush notificationsUpsell emails
Prepare updates for Google and Apple Marketing counterparts to keep them appraised of product and marketing development, and align on goals.
Investigate data from across various sources (Kochava, Adobe, App Consoles, App Annie, Appbot, Fraud reports, internal dashboards and testing results) to identify opportunities and surface up Actionable Insights that the team can use to improve acquisition both lean into successes and mitigate problem areas.
Demonstrate ability to work at a planning level (generating bold and innovative ideas for growth, planning projects, communicating with senior stakeholders).
Deliver results at the tactical level (managing project execution, testing ideas, creating campaigns/offers, analyzing data, solving problems, optimizing and scale marketing programs).
Provide complete performance reporting and analysis on projects and take relevant action on insights gained.
Coordinate and share learnings with other international mobile marketing professionals.
Mobile marketing experience and CRO (conversion optimization and testing) experience is essential
Proven relevant work experience in online marketing, and/or product marketing
Demonstrated ability to create innovative new marketing programs that generate results
Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously
Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to analyze and present data
Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.
Superior verbal and written communications skills with extreme attention to detail.
Bachelor's degree required.
Proven track record of delivering mobile app or digital growth and to optimize programs against key metrics, especially in a subscription business with free trial preferrable
Familiarity with Adobe Test and Target, SQL, HTML, and general office software preferrable
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.