• Publicis Worldwide
  • $61,830.00 -100,550.00/year*
  • Philadelphia , PA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 1103 Market St

About Agency

Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

PHM's core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

Our core capabilities include:

Connections Planning

Business Intelligence and Performance

Cross-channel planning and buying

Paid and Organic Search

Programmatic Buying

Mobile

Position Summary

The Associate assists the media department with cross-channel media planning and buying. The Associate actively participates in all necessary training modules and supports the media team with day-to-day tasks and financial maintenance. Responsible for status reporting, traffic sheets, financials, research, planning/buying assistance, and relationship building internally and with outside partners. The goal for the role is to learn and apply basic media principles.

Knowledge

Knows how the agency works and how jobs flow through the agency

Has broad but basic knowledge of the brands, category, channels & processes

Competency in media math, financial terminology, publisher T&Cs

Gain understanding of online campaign management trafficking/ad serving systems, media technologies including MediaVisor and traffic sheets through taking appropriate trainings and meeting with Power Users and MOTs

Basic knowledge of media tools: @Plan, Ad Relevance, SDS, Benchtools, ComScore, etc.

Basic knowledge and assistance in media planning and buying process

Develop strong financial management skills through actualization, UMB/IRR, and Workflow training

Seeks to understand the project strategy and gain competitive knowledge. Understands media goals, objectives & strategies for ad campaign.

Internal: Operations, Tactics and Strategy

Diligently and flawlessly executes on assigned area of project

Manages weekly media delivery reports

Core responsibilities include financial management systems:

Checks Workflow on a weekly basis and reconciles invoices

Independently completes monthly actualizations, pulls and checks grids, and develops client memos

Quantifies all negotiated savings by comparing to partner rate cards

Manages the development and updates to traffic sheets with minimal supervision and error

Shares interesting learning's/articles relevant to the media team/brands

Ability to review, understand, and take appropriate actions with UMB/IRR

Ownership of the organization and appropriate documentation of team binder(s)

Works with Media Technology on QC of campaigns and ensures appropriate compliance measures met.

Assists in data and consumer profile gathering

Assists with flighting, uploading media buys

Researches media placement options

Executes media planning & buying

Manages contract process

Client Relationship

Highly responsive, timely and effective at meeting client requests

Understands clients' business

Detailed, professional and timely communications to internal team, vendor partners, and management of team status report.

Begins to build rapport with media team members internal clients (cross-capability)

Liaison between AP and outside media vendors regarding invoicing and financials

Begins to participate in client/vendor calls - can knowledgably articulate project status to clients

Begins to build rapport with clients and outside vendors

Begins to learn basic client/vendor management techniques (how to document client feedback, how to recognize when to pushback, etc.)

Manages vendor contact list

Day-to-day resource for media vendors, \"go-to person\" and escalates vendor difficulties appropriately.

Vendor communication of project needs

Exhibits Integrity and Trust

Exhibits Self Development

Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

Consistently keeps team \"in the loop\" on status of projects verbally and/or in writing

Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

Ability to clearly communicate both orally and in writing

Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)

Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one's time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)

Ability to take initial direction, then transition to a more independent work style

Education and Experience

Bachelors degree required. Minimal, if any, industry knowledge is expected.

About Publicis Health

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach.

We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries.

We are a connected solutions hub, equipped for continual business transformation in today's world. We integrate services across our global offices and brands to deliver on our clients' needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients' brands.

Web: www.publicishealth.com - Facebook: www.facebook.com/publicishealth

Twitter: www.twitter.com/PublicisHealth/



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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