Lupin is comprised of a fast growing, innovative and robust team of manufacturing, Research and Development and commercial divisions. Together these entities make up the generic and branded U.S. business. Lupin has a significant generic pipeline, and a branded focus on womens health. Our first Research and Development facility in the US is located in Coral Springs, Florida which focuses on generic and branded orally inhaled and nasal drug products. Somerset, New Jersey is home to one of twelve commercial manufacturing sites globally and the only commercial manufacturing facility in the United States for Lupin, as well as additional Research and Development teams. Lupin is prided on being people-focused and centered around how impactful we are with our customers. Dollars are not a measure of success but rather the people we help along the way.
Reporting to the Director of Marketing and Financial Services, the Sr. Manager, GenericsSales Strategy and Marketing is part of Lupin'sRx Generics division andhandles the inline products, new product launches, and various marketing programs. The Senior Manager will drive the product launch process and cross-functional coordination for new Generic Pharmaceuticals. Manages near-term launches (<24 months) to support the growth of the Generics department. Maintains integrated launch plans by preparing for and being a key member of the Commercialization meetings and working with team members to coordinate launches in terms of timing and marketing efforts. Manages marketing and advertising programs, which could include telemarketing, development of journal ads, and website development. Integrates with Regulatory and the IPMG group and develops and maintains the 24-Month Launch Calendar. Participates in Customer Meetings and develops presentations in conjunction with Sales department.
Works closely with the Director of Financial Services and Marketing to set Rx Generics product strategy to achieve sales objectives based on market share, unit and ASP assumptions that support successful product launches, increase market penetration and profitability.
Provides market intelligence and insight to establish strategic and tactical marketing plans.
Develops programs to differentiate Lupin Pharmaceuticals Generics from the competition.
Manages advertising and promotional spend to be at or below expense budget while maximizing value and ROI.
Establishes strategy and forecast demand for generic product launches to meet market share, volume and revenue objectives.
Creates accurate forecasts to be used to support the Company requirements relating to annual budgets, strategic plans, capacity expansions, ad-hoc and recurring financial projections.
Establishes and maintains a network of secondary and primary research information in support of planned Generic products to develop product launch plans and strategies.
Monitors Generic competitors business and launch activities.
Participates in Sales and Marketing calls, maintaining direct contact with the EVP of Generics, VP of Sales, Generics and Directors of National Accounts to understand market needs.
Works closely with Supply and Logistics Manager to properly align generic demand and production to eliminate backorders or excess inventory.
Maintains a close working relationships with his/her peers to devise and execute an integrated commercial strategy.
Develops and maintain a strong working relationship with Regulatory and IPMG Teams.
Special Projects as needed.
BA/BS degree in Science, Business or Marketing (MS in Marketing or MBA preferred).
A well rounded professional with 5+ years experience in the Generic Rx pharmaceutical industry to include 2 or more years of leadership in an organization of similar or greater complexity and revenue size.
Strong strategic marketing experience where the individual has successfully driven market share against generic competitors.
Strong leadership skills, high energy, and a passionate champion for the business with an ability to quickly establish credibility throughout the organization.
Strong analytical skills, prior experience working with forecasts, analyzing market research results to turn data into actionable insights, and a strong focus on business analytics as a means to improve and grow the business.
Excellent organizational and communication skills and an ability to work with diverse internal and external constituents.
Demonstrated ability to prioritize, plan and execute multiple short- and long-term projects, while meeting all deadlines.
Strong ability to identify/anticipate opportunities, challenges and road blocks, while maintaining a solutions-focused approach and develops plans accordingly.
High level of computer office proficiency required, especially in Excel, PowerPoint and Word
Proficiency in managing and directing agencies and strategic vendors.
Managing and working within budgets.
Ability to collaborate across multiple priorities and internal and external functional groups
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is performed in an office environment.