Job Title: Copywriter
Direct Report: Content Manager
Location: Montvale, NJ
The Copywriter, reporting to the Content Manager, develops and executes all promotional copy and content for our leisure brands. This includes, but is not limited to, copy and content for B-to-B and B-to-C in advertising, marketing and content for digital and print mediums which promotes sales and educates customers on multiple brands within the Flight Center Travel Group USA Leisure family. The ideal candidate is passionate about travel and stays current on industry trends and events. They will also be up-to-date on web (SEO) best practices.
Core Functions Humanize the brand voice and create consistency across channels, effectively conveying the brand ideals and value propositions Work with the Creative, Marketing and Sales Promotions teams to produce creative ad copy and content solutions for all needs of the business Work with junior members of the team and freelance writers, to onboard, review work, and develop talent. Deliver creative copy that is on brief, on time, and effectively conveys the brand in all marketing communications, including: Advertising copy for sales campaigns, newsletters, product descriptions, direct mailers, web copy, emails and videoContent for the website, blogs, brochures and magazine articles
Requirements 5-7 years of professional advertising copy-writing and content writingexperience Proven ability to integrate creativity into persuasive headlines, short-form and direct-response copy to deliver desired results Conversational, yet professional writing style with an excellent understanding and execution of AP Style guidelines A portfolio of work with proven examples of candidates writing in successful ad campaigns, websites and promotional projects Ability to thrive in a fast-paced environment with competing priorities, Experience within an in-house agency environment a plus Expertise in proposing copy concepts and presenting strategic thinking to business leaders Mastery of self-editing Bachelors degree with preference to degrees in Advertising, Communications, Marketing and English
Location: Montvale, NJ
FCTG is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success!
Associated topics: account, account executive, account representative, business, buyer, estimator, inside sales, marketing, project manager, sales
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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