Discovery's Digital group is a well-funded start-up within Discovery, Inc. We are fast, nimble and have fun developing new, innovative and immersive digital products for thirteen iconic brands, including Discovery Channel, TLC, Investigation Discovery and Animal Planet.
The Director of Analytics & Insights is a critical role that will build the foundation for the way we approach analytics and insights for a rapidly-growing Direct-to-Consumer (DTC) business. You will conceptualize and systematize how we uncover data-driven insights to ensure that we're maximizing the growth of our DTC platform. This is an amazing role for someone who is intellectually curious, a strategic and tactical thinker with a highly analytical mind, and looking to have an impact on key business decisions.
1. Lead and project manage analytical initiatives that affect all aspects of the DTC business, across content, product, and marketing2. Partner with business leads to identify key performance metrics and reporting needs3. Build, develop and maintain data models and dashboards that enable self-service reporting of key metrics4. Lead cross-functional projects using advanced data analysis techniques to identify insights that will guide strategic decisions 5. Build comprehensive testing plans for new content, product, and marketing initiatives6. Work with internal or external data partners to process, organize, and connect various data sources7. Communicate key insights in DTC product meetings, strategy sessions, and presentations 8. Become well versed in a variety of analytics tools and evangelize digital analytics to promote self-service, efficiency, and best practices within the company9. Build strong relationships with internal teams to consistently understand analytical needs, train new team members on dashboards, and share updates
* BA/BS degree in Math/Statistics, Computer Science, Engineering, or other related quantitative field* 5-8 years of experience with data/analytics; consumer product or digital media experience preferred* Proficiency with Adobe Analytics and Google Analytics * Experience with SQL, R, and/or Python* Experience with social and marketing analytics* Product A/B testing and quality measurement experience* Strong analytic and critical thinking skills* Strong attention to detail* Excellent communication skills and the ability to distill complex analyses or concepts into understandable terms* Ability to balance long-term strategic planning with tactical analytical & reporting requests* Experience managing cross-functional projects and teams* Self-starter, comfortable initiating projects from design to execution with minimal supervision* comScore and Tableau experience is a plus* Must have legal right to work in the United StatesNew
New York City, New York, nYC, NY
Associated topics: business, care, demand, fundraise, lead generation, market, newspaper, policies, presale, public relations
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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