Senior Manager, Consumer Insights

  • New York, NY

Employment Type

: Full-Time


: Non-Executive Management

At Dig, we're rebuilding the food system. You can help us do it.Dig is seeking a Senior Manager of Consumer Insights to lead our insights and marketing analytics function. Working across the company, you'll advocate for the consumer based on data, analysis, insights and trend research. You will be responsible for leading the learning agenda, the activation and analysis of brand and consumer insights, and building out our marketing analytics capabilities.You Will:* Establish the consumer and brand learning agendas.* Lead strategic foundational research including cultural trend reporting, consumer behavior, marketing analytics and brand health.* Uncover consumer needs, trends and behaviors and adapt findings into tactical recommendations.* Design, implement, and analyze qualitative and quantitative research.* Be responsible for leveraging a full suite of analytical tools including first-party data, third-party data and syndicated research.* Help us build a culture of insights and be a consultative partner across the business.* Partner with brand marketing to drive the effectiveness of our marketing initiatives.You Have:* Minimum 8 years experience in the field.* Experience with all types of research including segmentation, concept testing, marketing effectiveness, and others.* Demonstrated understanding of trends and the ability to adapt those into marketing.* A deep knowledge of research and analytics platforms and partners.* The capability to build a new function. You're self-motivated and can operate easily with little direction.* You're able to work at a strategic level, but you're equally as happy getting your hands dirty.* Strong communication skills and the ability to adapt in a changing environment.* Curiosity about the world, food and people.Work perks: Aside from your the standard job description fare (competitive salary, medical, dental, vision) we also offer:* Macbook lan, based on availability* Flexible vacation time* Phone reimbursement* Equinox gym membership, based on eligibility* Commuter benefits* A (hypo-allergenic) dog friendly HQ (they're amazing stress-relievers)* Complimentary DIG lunch everydayAbout us:DIG is a farm-to-table food company with over 25 locations in New York and the Northeast, serving seasonal vegetables and culinary comfort food on an urban scale.The company is built on a culture of driven curiosity and ambitious innovation, finding and implementing new solutions to offering a simple, healthy, affordable meal. Our mission is to build a better food system (one vegetable at a time) that offers a better deal to customers, cooks, and farmers alike.Since getting started in 2011, we have focused on the essentials of our mission- building kitchens, training chefs, and developing one-on-one relationships with over 50 partner farms. The next few years will be a period of expansion, as we open in new cities and use the platform we've built for a better conversation around sourcing, cooking, and the business of food.And did we mention free DIG for all employees? We strongly recommend the sweet potatoes.DIG believes in the power of a shared table to bring people together as we are committed to building a culturally inclusive team. Diverse candidates encouraged to apply.

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