Media Strategist

  • New York, NY

Compensation

: $52,550.00 - $94,120.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



At Collab, we take pride in forming deep strategic partnerships with our clients to find unique and innovative ways to reach their customers through our extensive digital platform. As a Media Strategist, you will be responsible for formulating media strategies that meet our clients' goals and help Collab become a trusted partner. The ideal candidate will have strong interpersonal skills, expertise in video and social media campaign management via Adwords, Google Ad Manager and DV360, along with other social media platforms, and an appetite for learning new technologies, emerging platforms, and pop culture.What You'll Do:* Develop media strategy and formulate media plans in response to client RFPs* Manage and optimize paid media campaigns across YouTube, Facebook, Instagram, Snapchat, Twitter & TikTok* Analyze campaign performance to develop learnings for future campaigns* Monitor trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge to enhance our product offering* Utilize media planning tools such as Nielsen, Comscore, eMarketer, Prisma, DoubleClick, and Forrester for application/analysis of the competitive landscape, target digital consumption support, plan development, and reporting* Complete all client-requested informational material related to media strategy, such as RFIs, spec sheets, & screenshots* Work with Sales & Account Management to upsell and cross-sell Collab's product suite* Maintain and develop a true partnership with our sales team by working closely and collaboratively to drive and augment client relationships, as well as generate more client revenue opportunities and upselling* Propose A/B testing to drive a client learning agendaWhat You'll Have:* At least two (2) years of strategic media planning (paid social preferred) experience at an agency, publisher or related media business* Intermediate proficiency in Google Ad Manager 360 (GAM 360)* Expertise in media math* Expert proficiency in Microsoft Excel* Familiarity with Keynote and Microsoft Powerpoint and telling a story through presentation* Strong project management skills* Basic knowledge or understanding of media inventory forecasting and reservation* Good understanding of Social Media KPIs* Excellent Communication Skills - High aptitude for managing expectations* Solutions Oriented - Propensity to solve matters, rather than dwell on the problem at hand* A strong willingness to have funPerks and Benefits:* Competitive base salary plus a bonus plan that rewards high-performers* Excellent health insurance: Medical, Dental, Vision & other benefits* Competitive paid time off policy* 401(k) with a generous company match* Kitchen fully stocked with snacks and drinks* Year-round company activities and events* An annual company retreat* Free Lunch Fridays

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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